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Internet Marketing

5 Ways to Trim the Fat in Your Internet Marketing Campaigns

In this day and age, it’s more important than ever to eliminate the waste – in terms of time and money – from your Internet marketing budget. But how exactly do you do that, especially if you don’t know where the waste is in the first place?

Here are five ways to trim the fat from your Internet marketing campaigns:

1. Review your objectives. If you don’t know what you’re trying to achieve, efficiency becomes impossible. Have bottom-line objectives that your campaigns are tied to so you can review them in the right frame of mind.

2. Study the analytics. Often, the key to removing bottlenecks on your website is just studying how visitors use and interact with different pages. Once you know what they’re reading – and what they’re ignoring – you can start to optimize your campaigns.

3. Trace every sale to a source. Don’t guess at what’s working. Whether it’s through coupon codes or lead-tracking systems, you have to know where your sales are coming from.

4. Pay attention to social feedback. If a certain topic or post is generating lots of feedback, you’ve probably hit on an important or timely idea. That’s a sign to increase your efforts in that area (or put them to better use if no one seems to care).

5. Keep testing. Getting rid of the excess in your Internet marketing plan isn’t just about taking the losers out of your campaign; you also have to find more profitable strategies and tactics, too. That’s where constant testing comes into play.

No business has time or money to waste, on Internet marketing or anything else. Follow these tips and make your campaigns as lean as they could be – your bottom line will thank you later!

When you’re looking for effective, responsive marketing with a high ROI, get in touch with CAYK® – Calgary’s best team of creative professionals.

By David A. West  Join me on Google+

Categories
Internet Marketing

Is Your New Website Ready to Drive Off the Lot?

What happens when your Calgary web designer hands you the keys to your new website, metaphorically speaking?

If you’re expecting new sales, or even leads, to just come pouring in because you’ve upgraded your web presence, then you’re likely mistaken… and probably have a web design team that hasn’t adequately prepared you for what’s to come. That’s because Internet marketing is to your website what fuel is to a car – the energy that keeps it driving forward instead of sitting still like a useless, expensive decoration.

In fact, the Internet marketing plan you put into place after your website is launched is probably a lot more important than the pages and layouts themselves. It’s getting harder than ever to bring in visitors from search engines and other traffic sources, and it takes a lot of work and energy to turn those visitors into customers.

A good Calgary web design and Internet marketing company will lay the groundwork with things like:

  • Search engine optimization campaigns that help you attract visitors from Google
  • Social media marketing that takes advantage of Facebook and Twitter
  • Email marketing that lets you reach your best customers efficiently and inexpensively
  • Pay-per-click advertising that lets you get your online store website up and running quickly

These are just the tip of the iceberg as far as Internet marketing goes. You could also use a blog, targeted landing pages, or even online videos. The point isn’t to choose a particular tactic, but to make sure you’re working with a partner that has a plan for after your website is launched, and is giving you more than a set of pixels no one will ever see.

For the very best in Calgary web design and Internet marketing, reach out to the team at CAYK® today!

By David A. West  Join me on Google+