Categories
Internet Marketing

Could You Pass an Internet Marketing Road Test?

Have you ever found yourself driving down one of Calgary’s streets, getting into a near accident with another driver, and shaking your head at them in disbelief… only to wonder whether you actually had the right of way when you think back on the incident later?

While those kinds of situations are thankfully rare for most of us, the point remains that the farther we get in life from the time when we had to take our first driving test, the more we tend to forget the little tips and rules of the road we were given so long ago.

The same thing occasionally happens with Internet marketing. Because the day-to-day process of gathering traffic, converting leads, and analyzing costs can be so overwhelming, it’s easy to forget about the fundamentals sometimes. That’s especially true when you consider that search engines, social media sites, and even best practices around things like email are changing all the time.

My suspicion is that a lot of us – even those of us who deal with Internet marketing on a daily basis – would struggle to pass a “road test” on the basics. That doesn’t mean we aren’t good at our jobs, just that it’s hard to keep up with everything that’s going on with Internet marketing these days.

So, how can we do better? And more important, how can we be more profitable without devoting inordinate amounts of time to education and review? Here are a few handy tips to follow:

  • Once a quarter, spend a few hours reading about the Internet marketing subjects (like SEO or PPC advertising) that are most important to your company
  • Pay attention to what you hear web designers, other marketers, or even teenagers talking about since it could be the “next big thing”
  • Ask yourself from time to time whether your Internet marketing seems to be accomplishing its most important task: attracting qualified buyers and turning them into leads or customers

Being out of practice when it comes to Internet marketing is understandable, but it’s also important that you don’t waste time and money that your company could be using more effectively elsewhere. Why not talk to the staff at CAYK® today to see if we could help you grow your business over the web?

Categories
Google

Are You Getting as Much as You Could be From Google?

Imagine for a moment that your very best customer came over for dinner and brought seven or eight of his colleagues and competitors, introducing each one of them to you personally. That’s probably not going to happen, but you could get an even more powerful set of referrals without cleaning your home or spending hours in the kitchen… all you have to do is get Google to start sending more qualified traffic to your website.

Google might not be the world’s largest company yet, but to those of us in the Internet marketing world there is no better bridge to do customers than the search and social media company that makes more than 2 billion introductions every day. That’s why we’re so excited to announce that our firm has been certified as a Google Partner, meaning we have gone through an extensive study-and-testing process to ensure we know the ins-and-outs of the company’s products.

What does that mean to you, as a client or someone who is interested in Calgary Internet marketing? Here’s what you need to know:

We can help you manage your search advertising. By gaining the certification, we’ve shown Google that we know how to set up search advertising campaigns, optimize ads, improve quality scores, and monitor accounts. In other words, we can help you with the basics and a lot more.

Our abilities go beyond simple text PPC ads. Although a lot of companies associate Google ads with text search results, the reality is you can market through images, their displaying network, and other search advertising tools.

We’ll be finding new ways to integrate search marketing for our clients going forward. Now that we’ve made our work official, will be looking for even more ways to expand our pay-per-click management options – and bring you more profit-building opportunities as a result.

This is an exciting event for everyone here at CAYK®! If you’re looking for a Certified Google partner to help you get more from your website and Internet marketing, call or email us today!

Categories
Internet Marketing

One Surprising Way to Improve Your Internet Marketing

Looking for an offbeat and unconventional way to improve your Internet marketing campaigns this fall? Try something radical – ignore Google and search engine optimization as a whole for a couple of months.

Before you start wondering how we’re going to defend ourselves against such heresay, note that we aren’t suggesting you give up the world’s largest search engine and its billions of users permanently. Instead, we are recommending that you take a break from obsessing about keywords, links, and algorithms.

If you were to do so, even for a limited amount of time, you might benefit from a handful of interesting side effects:

Better blog posts and other content. It’s easy to get blinded by keywords and links when you’re putting together posts, but that’s not what attracts readers (and ultimately those readers give you SEO results). By ignoring SEO, you can pay attention to producing clear, compelling posts that attract attention organically.

More focus on other Internet marketing avenues. A lot of the companies we work with fall into the trap of ignoring things like email marketing and PPC because they already have a profitable SEO effort in place. Who says you have to give up one just to enjoy the other?

Stronger social interaction. The same goes for social media, which often takes a backseat to SEO even though it can be just as powerful. Plus, the stronger your social following is, the more likely you are to enjoy a high Google page rank.

Ultimately, the goal would be to take these advantages and not just profit from them, but use them for a more comprehensive search engine optimization plan going forward. So you see, we aren’t asking you to give up SEO at all… just to consider not prioritizing it so heavily that you miss the forest for the trees.

Some things are just crazy enough to work, and we encourage you to give our non-SEO search-boosting plan a try this fall!

When you need the best in responsive Internet marketing, turn to CAYK® – Calgary’s most trusted team!

By David A. West  Join me on Google+

Categories
Online Marketing Uncategorized

5 High-ROI Internet Marketing Tools for 2014

In a recent post, we reminded business owners and executives that Internet marketing plans should consist of a lot more than a simple checklist of items to do or try. But, that doesn’t mean there aren’t certain ingredients that almost every business should be taking advantage of.

To help you ensure you aren’t missing out on any of the basics, here are five high-ROI Internet marketing tools for 2014:

1. Standout web design. Does the quality of your web design still matter, at a time when everyone has a professionally created business website? It matters even more, for those same reasons. Great design still stands out, and you want your web layout to attract attention from customers.

2. SEO. Even though search engine optimization is undergoing some changes, Google is still your most important source of leads and targeted traffic.

3. Social media. Using social media sites like Facebook, Twitter, and LinkedIn, you can create new relationships with key decision-makers and increase brand loyalty at a very low cost.

4. Responsive web design. Responsive websites add mobile web compatibility to your business, which is something no organization can afford to ignore. More and more buyers are going mobile, so your company should be ready.

5. Email marketing. With a strong email marketing campaign, you can keep in touch with your most important customers, alert them of any new products and specials, and remain on the top of their minds when they have a need for what you have to sell.

While some of these Internet marketing methods have been around for a while, and others are relatively new, they are all different and effective in their own way. So, make sure you’re not missing out on anything important this year, and call us today if you have questions on putting these tactics to work for you.

By David A. West  Join me on Google+