Categories
Social Media

5 Social Media Marketing Mistakes Your Business Might Be Making

Despite its power as a marketing tool, social media is often quite misunderstood. If you want to build a strong audience, engage with your community, and drive traffic to your business website, you’ll want to ensure that your social strategy doesn’t have any of these potentially fatal flaws.

Not Using Social Media to Your Advantage

By far the biggest mistake a business owner can make when it comes to social media is deciding not to use it at all. It’s not uncommon for businesses to see a marketing effort like advertising as 100% essential while seeing social media as a superficial add-on. In reality, social media not only offers its own stunning capabilities as an advertising tool, it’s an indispensable component of customer care, brand development, lead generation, and so much more.

Taking a Hands-Off Approach

Also fairly common are businesses who get as far as starting their social media profiles but don’t go further than that. This isn’t much better than skipping out on it altogether! It’s crucial that a company create a clear social media strategy and realize it with consistent use, engagement, and intent. Your leads and clients must feel that there’s a team of great people behind the profiles, people who will answer their questions and share valuable information with them.

Ignoring Negative Feedback (Or Dealing with It Poorly)

Let’s say you create awesome profiles for your business, posting high-quality content and fun glimpses into the culture of your company. Don’t forget that you may also receive negative forms of engagement. Social media is about transparency and sincerity, not to mention keeping your reputation solid. Don’t ignore negative reviews, and don’t address them with angry or defensive replies. Your community is watching, so be sure to resolve these issues with humility and class!

Failing to Track Your Strategy

Okay, so you’ve got awesome profiles on the right platforms, your engagement is consistent and excellent, and you’re even responding beautifully to the occasional not-so-stellar review. How do you know for certain that your social strategy is getting you the conversions that you need? No marketing effort can be fully successful without tracking and reporting. The analytics tools available today will help you develop a strategy with a clear direction and measurable results.

Missing Out on Paid Social

If there’s one thing everyone can understand about social media platforms, it’s that they’re all incredibly crowded places. How do you overcome all that noise to secure the attention of your leads and better retain your existing customers? Paid social, of course! With a strong social media advertising strategy, you’ll be far better equipped to guide users towards conversions using persuasive ads, boosted posts, and next-level audience segmentation and targeting.

Do you want your business to get the most out of social media marketing? From setting up and managing your profiles to posting excellent content, maintaining your reputation, and tracking the results of your strategy, CAYK is here to help! Call (403) 456-0072 to find out more today.

Categories
Social Media

Keep Your Business Social over the Holidays

Being social is about more than the content you share on your social media profiles and how many likes or followers you’ve racked up. It’s about engaging with your community both online and off. During the holidays, you’ll find that you have plenty of opportunities to get this right.

The People Behind the Brand

Many business owners tend to think that having a strong brand presence online simply means having visibility for your name, your services or products, and the stylistic aspects of your company. However, this is only half of the picture. If you don’t complement a brand presence with a presence of personality, you won’t be fulfilling your potential. This means that your audience needs to see that behind your company are real people who enjoy what they do, and this kind of transparency and relatability makes a business much more appealing to the average lead. This is what being truly social is all about.

Why the Holidays?

The holidays present a number of perfect opportunities for you to express the unique personality behind your company. They are a common seasonal thread that your entire community is operating on, and tapping into that spirit can work wonders for your approach to social media. Members of your audience will be participating in events, looking out for holiday promotions and special deals, and just generally be immersed in the atmosphere of the season. Making use of this opportunity with the right social media engagement sends the message that you care about staying up-to-date with those around you, and this will keep you on their mind.

Things to Try

It’s important to remember that being social during the holidays requires effort in both the digital and non-digital domains. Things like holiday promotions, themed mailouts, and playful changes to elements of your website’s design need to be combined with things like decorations at the workplace, holiday parties, and photos of you and your staff enjoying the season posted on social media. Share holiday relevant content on your profiles — both your own and from elsewhere — while also having a presence at local events. The social dynamic of your company should actually be social!

What aspects of your social media plan need improvement? No marketing strategy is complete without social media, so if you want your business to be truly well-regarded in your community, get in touch with CAYK at (403) 456-0072 today. Find out how we can help you enhance your strategy!

Categories
Social Media

Is Your Social Plan Missing You?

These days, it goes without saying that you can’t have a truly powerful digital marketing strategy without a plan for seizing the potential of social media. So what’s the most important ingredient of your company’s approach to utilizing this resource? At the end of the day, it’s you!

The Philosophy Behind Social

Social media is used for many things, but not all of them are essential to the core philosophy that makes it so great. It may be fun and often valuable to accumulate likes and follows for your company’s pages. Posting content at a consistent pace also probably seems like a key aspect of making it work for your business. However, neither are what social media is truly about. At the heart of it, it’s a way to ensure that your unique, genuine voice as a brand is heard and contributes to your community. Without your active, sincere presence, this can’t happen!

What Does An Active Presence Require?

You’ll hear social media and marketing experts talk a lot about the importance of maintaining an active presence in your social strategy, but what exactly does this mean? First and foremost, it’s about knowing what you have to contribute. What’s unique about you as a business owner and what personal touch can you offer your brand that no one else could? Much of the time the secret to this lies in letting the personality of your company show through in your use of social media. Share photos and info pertaining to your team, develop your own distinctive voice and style, and get creative!

Knowing Where You Stand

You and your company will need to make a series of decision that determine what side of the social media fence you’re on. There are plenty of businesses out there that exert the bare minimum effort, often by setting up a profile and either posting too seldom or posting too often, with low quality content and engagement. Meanwhile, there are businesses that dive in head first and make a mark for themselves as a truly compelling and enjoyable brand in the social world. If you want your company to thrive, you’ll need to stand with the latter!

Do you play an active role in your social media strategy? If not, your audience deserves better! The CAYK team can help your business succeed in many departments of marketing, so whether it’s social media or your advertising that needs some work, call us at (403) 456-0072 today!

Categories
Social Media

Your Social Media Marketing Options

When it comes to assembling a successful approach to social media marketing for your business, there are a lot of paths you can take. Because of this, knowing where to even begin can be a bit tricky. That’s what we’re here for!

Doing It Yourself

One option that many businesses attempt to take on is to manage their social media strategies on their own. The idea behind this is typically to save on expenses, as social media seems like a component of marketing that is intuitive enough to take care of independently. However, what these businesses often fail to take into account is that social media is more complicated than meets the eye. From Facebook to Twitter to Instagram, the diversity of social media resources is overwhelming, and operating each arm of your strategy on your own can take away precious time from other aspects of your business.

Not Doing It at All

Some business owners believe that the world of social media is not relevant or helpful to what they do, or that they do a fine job connecting with the community as it is. We can understand the “if it ain’t broke, don’t fix it” philosophy, but it’s important to consider how this route will rob your company of untapped marketing potential, not to mention new business. There is always a new segment of your community that you can become seamlessly connected with through one social media platform or another. If you don’t take advantage of this, you’ll lose out to your more connected competitors!

Hiring the Right Team

Last but certainly not least, some companies recognize the importance of social media and know that it will deliver the best results when proper time, resources, and skill are dedicated to it. To these business owners, it has become clear why a team of experts can be so valuable. Lack of presence becomes clear to your followers faster than you’d think, leading to an image of low personal investment and interest. This is the opposite of what social media is all about! With a devoted agency there to design a personalized strategy, you’ll experience a whole new level of connectedness with your community.

The CAYK team is here to help you stay informed on the most important principles of marketing. If you want to make sure you’re choosing the right path, give us a call at (403) 456-0072 today!