Categories
Internet Marketing

Are You Wasting Money with Your Ad Campaigns?

Depending on how they’re planned and carried out, PPC campaigns can either be an asset to the growth of your company or a strain on your budget. If you want high return on ad spend, you’ll need to utilize advertising tools like Google Ads and Facebook to their fullest potential!

Quality Over Quantity

The beauty of a PPC platform like Google Ads is that it’s designed to incentivise all the traits that make a great advertisement. Google will get the most ad revenue when you write engaging and persuasive copy, maximize the relevance of your ads with effective targeting, and keep your landing pages relevant as well. Guess who else will boost their revenue in this situation? That’s right, your business! Better ads make for a better experience, thereby improving your click-through rates and making your ads more visible. Don’t just throw money at a boatload of ads and hope they stick—drive high-quality leads to your site with high-quality campaigns!

Testing & Analytics

Another surefire way to throw money away is to let your campaigns go unsupervised. In this case, not only are you squashing all hopes of getting the ROI you need, you’re squandering the potential of these excellent tools. Whether it’s Google Ads or Facebook’s advertising features, it’s imperative that you make the most of their tracking and analytics capabilities. Identify and keep track of the right KPIs to better assess your performance. Test your ads to ensure that your copy and other elements are performing at their best and reaching the right people. Use the data at your fingertips to understand your leads and make every dollar of your ad budget count!

But Will It Convert?

PPC campaigns are only as successful as the landing pages that your ads link to. Driving more traffic to your site isn’t the same as securing a conversion or sale. For that, you need to combine your PPC strategy with conversion rate optimization. Do you have enough information on your visitors to predict and meet their precise needs? Are your pages tested extensively enough to inform how they should be developed? Once again, make use of today’s testing, tracking, and analytics tools to understand visitor behaviour and preferences. The more relevant and engaging the experience, the higher your chances are for a valuable conversion.

At CAYK, we won’t just provide you with high-value PPC campaigns, we’ll work with you to implement a comprehensive marketing strategy that drives the growth of your business. From advertising to SEO, social media, and beyond, call (403) 456-0072 to make it happen today!

Categories
Internet Marketing

The Good and Bad of PPC in 2015

Pay-per-click advertising, through Google’s AdWords program or elsewhere, often leaves newer marketers confused. On the one hand, it’s a virtually instant way to attract visitors to a website, but on the other, it’s not just as easy as writing a few ads and watching the sales come in.

So should you be adding or expanding PPC advertising to your Internet marketing mix? Let’s look at the good and the bad…

The Good in PPC Advertising

There is a lot to love about PPC advertising in 2015, including:

  • The fact that PPC ads and campaigns are incredibly fast and easy to set up. You could have new leads coming to your site within just a couple of hours.
  • There are now more pay-per-click opportunities than ever before, including image ads, social ads, and Google Remarketing.
  • PPC advertising lets you test ideas and target markets very quickly, and without spending much money.

The Bad News on PPC

It’s not all great news, though. There are a few downsides to PPC these days, such as:

  • Pay-per-click has gotten a lot more competitive. You’ll have to work harder to win visitors, and it’s easy to waste money if you aren’t careful.
  • More advanced advertising options mean more time spent envisioning and maintaining campaigns. Expect that it’s going to take a little bit of work.
  • Even though paid traffic still converts at a high rate, some searchers and users seldom click on ads. That means you should supplement PPC with other activities.

So, Is PPC Worth Your Time and Money?

What you probably really want to know is whether PPC is worth the time and money. It absolutely is, but it’s important to get things right if you want your campaign to be a profitable one. Talk to the Google-certified team at CAYK® today to see how we can help you put together a set of ads that gets the job done.