Internet Marketing

Social Platforms & Demographics: Who to Reach and How

Your social networking strategy is the most direct, personal, and transparent way you have of engaging with the community surrounding your business. The success of this strategy depends largely on how well you understand your social demographics. Let’s take a look at how best to approach this.

The Platforms

Which people use which platforms? This information is not only commonly accessible but also highly informative. Gender, age group, income bracket, and the device most commonly used to access the platform are all determiners you should be looking at. This allows you to narrow your efforts on the platforms that are most relevant to the people seeking your product or service. It’s not uncommon to see businesses spreading their efforts too thin across too many platforms, using precious time and resources unwisely and failing to get results. Devoting some time to pinpointing just the right platforms will improve the quality — not just quantity — of your reach.

Content & Engagement

Once you know your optimal platforms, how do you keep that target audience locked in? In order to maintain followers and gain new ones, you need to keep everyone engaged and interested. In other words, you have to know what they like! What forms of content is your demographic most likely to respond to? While you might associate the creation of content with your blog, there’s a critical synergy between it and your social profiles. Consider what ideas and issues your audience might relate to the most, as well as what style and tone of writing is appropriate for them. This information will serve you well when you post updates, comments, and links to your blog or external material.

The Analytics

If you’ve found your demographic, are using the right platforms, and are keeping your profiles alive on a regular basis with well-targeted content and engagement, your next course of action should be to analyze the results. Each platform will offer you tools to get a good picture of who is engaging the most and how well certain posts are doing over others. One of the most common examples is Facebook’s Competitive Analysis Report. Depending on how well you interpret this information, you should be able to make corrections to your strategy and build an even further refined understanding of your demographics!

Social media is just one of many tools in your digital marketing toolbox. To keep everything sharp and ready for the job, call CAYK at 403-456-0072 today. Calgary’s favourite full-service marketing agency is here for you!

Online Marketing

What to Do If You Need More Business Now

The success of your marketing plan and how quickly you get results depends on what tools you use and how. Some take time while others are more immediate. So what if you need results as soon as possible? Here are a few things you should consider.


If you want to spark a boost in traffic and start locking down more conversions with an AdWords campaign, it’s important to have a budget, use careful strategy, and maintain feasible expectations. Bid intelligently on keywords with good search volume, write relevant ad copy that ranges from referring to specific services to covering broader terms, and focus on getting the most clicks from your budget as possible rather than splurging on high visibility. That last one is key in the early stages of a campaign, especially for a small business. High visibility does not necessarily mean more conversions, so don’t overstretch your budget and compromise your ROI!

Irresistible Offers

Making offers is a pretty flexible approach because it can be designed to both convert potential clients and retain current ones. When it comes to current clients, make time-limited special offers via email or social media campaigns. Target your offers by taking note of what services your clients rely on most often and discounting them or combining them into packages. When it comes to potential clients, offers are sometimes made in exchange for information. Trials, demos, coupons, or specified consultation offers that become available upon the completion of a form can be a great way to get those conversions rolling again.

Reflecting On Your Practices

There are many practical possibilities out there for getting your numbers back to where they should be, but what about your instincts? Marketing expertise will get you far, but no one knows your business better than you do. Take a few steps back and build a snapshot of your company when it was particularly busy. What were you doing correctly? What has changed? Is it a result of factors on the outside affecting your industry, or factors on the inside affecting your decisions? Clear and concise understanding of these considerations will allow you to adapt and get truly time-efficient results from your marketing tools!

While good things do come to those who wait, CAYK understands that sometimes you need swift marketing tactics that will help to get you back on the right foot. Call us at 403-456-0072 to find out how we can help!