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Calgary Marketing News Featured

Why Chatbots will Soon Dominate Customer Service

A chatbot is a computer software program driven by artificial intelligence (AI). It simulates a natural human conversation with human users, in a text format. It can be embedded and used through any messaging application (websites, mobile apps, telephone, social media messaging apps). Chatbots interpret and process users’ words/phrases and give an instant pre-set answer. Chatbot technology has advanced in recent years due to improved AI and machine-learning capabilities. It feels much like talking to a real person. What can chatbots do for your customer service operations?

 

 

  • Greater customer satisfaction: A crucial element of obtaining and maintaining customer loyalty is customer satisfaction. Chatbots provide an instant response relevant to the customer’s query. They never lose patience! They can deliver personalized experiences by accessing the history of a customer’s interactions with your company. Chatbots can direct customers to answers that will help them solve their own issues and/or gather the needed information. The immediate response and reduced resolution speed lessen customer stress, increasing customer satisfaction.

 

 

 

  • Save time: Chatbots provide fast automated answers to most questions allowing you to serve greater numbers of clients and freeing employees for other tasks.

 

 

 

  • Save money: Chatbots reduce operational costs by reducing staffing needs.

 

 

 

  • Increase customer base: A chatbot can answer multiple questions simultaneously, allowing you to make contact with more customers. Many users are more comfortable speaking with a chatbot than sending an email or placing a telephone call, making chatbots an efficient way to reach new customers.

 

 

 

  • Cut down on errors and provide consistent answers: Overworked and stressed human customer service representatives make errors. Chatbots do not. They need no breaks and perform at the same level regardless of how many times they repeat an action.

 

 

 

  • 24-hour service: Customers demand immediate responses from businesses, even during off-business hours! Chatbots are available 24/7 and are capable of instant replies, increasing the chances of converting first-time visitors into active customers.

 

 

 

  • Increase efficiency: Chatbots can quickly and accurately transfer messages to the relevant department thus increasing overall efficiency.

 

 

 

  • Reduce language barriers: A chatbot understands different tones and intents in language. It can handle thousands of customer queries, in multiple languages, at one time making it especially useful for global companies.

 

 

 

  • Gather data: A chatbot can remember conversations and analyze the details in order to improve service and meet customer expectations. They provide your business with detailed, actionable records of your customers’ greatest pain points, helping you improve your products and services.

 

 

Live chat software has a 73% satisfaction rate as a way for customers to interact with businesses. 64% of internet users say 24-hour service is the best chatbot feature. Today’s chatbots are a critical component of customer-service operations and will soon dominate customer service. They allow companies opportunities to engage with customers in new and different ways, helping generate more profits and greater success.

 

Need help choosing and integrating a chatbot? Need help with your digital marketing strategy? Call CAYK at (403) 456-0072 or email [email protected]  Allow us to be your very own marketing department! Connect with our tightly-knit team of knowledgeable digital-first consultants, each eager to help your business grow. Contact CAYK today.

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Calgary Marketing News

A New Way to Book Appointments: Calendly

Meetings, appointments, phone calls, interviews, presentations, you name it. Running a business without efficient scheduling is simply not an option. There are more scheduling apps out there today than ever, but we’d like to show you one that’s especially practical and powerful.

How Does Calendly Work?

The core function of Calendly is pretty simple. First, you set your availability and scheduling preferences. It then allows you to send a link to whoever you want to schedule with so that they can confirm a date and time based on the information you provided. Upon confirmation, the arrangement is added to your calendar. It’s designed to prevent double-bookings and conflicts, in addition to many other functions that optimize scheduling efficiency. Calendly is offered as a free Basic version or paid Premium and Pro versions. Depending on which one you subscribe to, you’ll get different degrees of versatility from its feature set.

Integration & Compatibility

In addition to its simplicity, Calendly is known for its powerful and practical integration features. It works perfectly in conjunction with Google, Office 365, and Outlook, and with the Pro version you get integration with Salesforce, Stripe, and PayPal. Compatibility is also notable when considering Calendly. Whether you’re using a desktop computer or a mobile device, it’s designed to function on multiple device types. Fortunately, the people you send your invitation links to won’t need to be subscribed to Calendly, ensuring usability for everyone you schedule with. You can even embed it into your website to provide instant access for your visitors.

User Interface

No matter how powerful or sophisticated it is under the hood, a piece of software needs a sharp and usable interface. This can make or break its success as a tool. Fortunately, Calendly is beautifully and ingeniously designed. Its user-friendliness is impressive considering the flexibility and range of features it offers. As mentioned above, the interface works just as well on a smartphone or tablet as it does on a desktop computer. This is a must-have feature for any professional or business owner who needs a practical scheduling solution without having to be at their desk. If it sounds like a tool you’ve been needing, give it a try!

It’s essential to build efficient working relationships with your clients, colleagues, and partners. Of course, you’ll also need to compliment that efficiency with a great marketing plan! Call CAYK today at (403) 456-0072 to find out what other excellent tools and strategies are waiting for you.

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Calgary Marketing News

Have Any Autumn Marketing Ideas?

As seasons change, so should your marketing approach. Thinking seasonally about how you express yourself as a business is one of the most important steps you can take to maintain a more respectable brand. Now that autumn is finally here, have you started brainstorming yet?

Getting Into the Spirit

When considering how to spice up your marketing presence with the autumn season, it might be helpful to start with the little things. Small details here and there can help you get into the fall spirit on a broader level. From the articles on your site to your social media and email campaigns, make seasonal language a part of your company’s voice. Depending on the nature of your products or services, connecting holidays like Thanksgiving and Halloween to certain promotions and sales is a great way to make this happen. You can even use themed design elements to exude an autumn look with your website and other materials.

Thinking Locally

We often say that certain aspects of your marketing plan, such as advertising and your use of social media, should be significantly shaped by local factors. As a local business, this creates a stronger and truer bond with your community. The same is true when it comes to developing seasonal marketing ideas. As you probably know, Calgary is full of local community events during the fall that you may be able to connect with your business. From local fairs, markets, and pop-up shops to festivals and fun crafty workshops, there’s a lot to work with. The more in touch you are with your real-life community, the better.

Back to School

Another aspect of the fall season that is full of marketing potential: students of all ages returning to school. This has been instrumental in marketing for decades because it represents a pivotal shift in business traffic for countless types of companies. Products like clothing and office supplies aren’t the only ones that have potential, as parents and students will be looking for ways to economize in any way that they can. If you use special offers and promotions in the right way, you can boost the relevance of your business while the kids begin another year of their academic journey. It’s an autumn marketing essential!

Autumn isn’t the only time of year that requires a carefully executed seasonal marketing approach. There are opportunities year-round to take the visibility and respectability of your brand to a new level, and CAYK is here to help. Give us a call at (403) 456-0072 to learn more!

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Calgary Marketing News

Does Inbound Marketing Mean the End of Real-World Relationships?

Whether you’ve thought about it yourself or you’ve heard others say it, it’s common for people to see certain web-based innovations as bringing an end to personal, human relationships. This is most often said of social media, but for some, it may also be a concern with inbound marketing.

What’s the Issue?

When reflecting on older approaches to marketing, it’s easy for some business owners and professionals to look back with rose-tinted glasses. The more traditionally-minded among them may view digital marketing as indicative of a larger dependency on the virtual world. Review sites appear to mean the end of word-of-mouth recommendation, Google searches seem to threaten the value of firsthand experience, and social media spells the demise of real-life community-building. Since these are just a few ingredients of inbound marketing, does this mean that inbound marketing is an “anti-human” way to grow your business?

The Fact of the Matter

The short answer is absolutely not, and in fact quite the contrary. Inbound marketing practices have, in part, developed out of an increased demand for more dynamic, personal engagement between brands and their communities. It’s about fostering a two-way relationship that offers audiences a more substantial and genuinely rewarding experience, going beyond a given company’s products or services in and of themselves. Because these principles are at the heart of inbound marketing, this philosophy incentivizes businesses to get creative about how they interact with the people around them.

Your Strategy

When your business embraces inbound marketing, you will be more equipped than ever to establish an enriching presence in the lives of your potential and established clients. The more diverse this presence is, the more reasons your leads will have to come to you. Attend community events to spread the word about what you do, post photos on social media with happy clients at your headquarters, and create content that will get people talking both online and offline about your expertise. The ideal inbound strategy is one that combines the strength of web-based tools with the timeless importance of community-building and human relationships!

The work we do with our clients is all the proof you need that inbound marketing and real-world relationships can thrive together as part of one powerful marketing philosophy. Give the CAYK team a call at (403) 456-0072 today, we’d love to bring you closer than ever to your audience!

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Calgary Marketing News

Increase Profits While Lowering Costs with a Digital Marketing Agency

Potential clients often ask us how we compete with the personalized experience of an in-house marketing department. We love this question because it allows us to talk about how our superior service can work for them. Really, it only comes down to two key factors: affordability and convenience. Our services provide a level of depth and professionalism that just isn’t possible when a single individual is handling everything, and we work hard to make sure we are reachable and open for all of our clients. These are only the basic qualities we emulate, but our services offer much more than that.

Affordability

Marketing managers may appear inexpensive because they are just one person, however this isn’t true. The annual cost to hire a single full-time employee in Alberta is around $35,000 and that is just for minimum wage! By comparison, a marketing manager’s typical salary is around $63,000. This makes it easy to see how having enough staff to craft an effective inbound strategy can add up when hired directly.

It is also important to keep in mind that our clients are not required to monitor our progress, or ensure that we keep on schedule, so there is significantly less time loss from employee oversight. Furthermore, in a situation where a single employee would cost less than an agency it is often at the expense of several campaign features and details. Our team of professionals can offer great services such as marketing automation, search engine optimization, website development, and more without breaking a sweat. All of this is possible with as much or as little involvement from you as you want to contribute, as you will see shortly.

Convenience

Once a potential client lets us know they are interested in one of our services by visiting our website a member of our marketing team contacts them and sets up a complimentary consultation. We offer a traditional in-person meeting place, but with the help of video conferencing software like Skype, Facetime, and Google Meet we are able to contact clients wherever and whenever works best for them.At the initial meeting, our clients learn about our marketing services and the variety of skills we offer. This process has been designed to ensure that a personal and client-driven plan is created. We discuss the initial website review where we diagnose any potential problems with website design and begin to gather data on user habits to create a picture of our client’s audience. From there we discuss the steps needed for an effective sales funnel, and how we will attract more leads using things like analytics, website design, social media management, search engine optimization and more. Once the initial meeting is over, we begin work on creating the campaign, and our client is given a list of clarifications to help us further hone in on their needs. This meeting is the most involved a client has to be, and as the campaign progresses they will receive regular updates to keep them informed of the campaign’s success. Though we always encourage meeting with our clients regularly to further review historical analytics and plan into the future. Ultimately, no one knows your business better than you do.

At CAYK Marketing Inc. we understand that everyone is busy and is looking for a cost effective solution that they don’t have to constantly watch. That is why we offer competitive rates, excellent customer service, and the desire to get it right, not just get it done. So why not find out how your business can excel with the help of CAYK Marketing by visiting our website, or give us a call toll free at (800) 988-4715.

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Calgary Marketing News

Digital Marketing Means Access to Multiple Talents

A good reason for digital marketing agencies growing popularity is their diverse staff. Designers, writers, developers, and project managers work hard to ensure that every client’s individual needs are met. Between quality service and superior knowledge of marketing trends, digital marketing agencies provide a well rounded team of professionals. Let’s take a look at some of the different roles that a Digital Marketing Agency can perform for your business.

Marketing Staff

Understandably, marketing staff are the bread and butter of any good Digital Marketing Agency. They work diligently to combine their knowledge of traditional marketing with the changing demands of online consumers. On the traditional side they use the best practices established for design and ad campaigns to help clients craft a content strategy that best suits their individual needs. From there they mix in the latest digital marketing techniques, such as search engine optimization, marketing automation, social media management & more to boost brand awareness and take the campaign onto the largest marketing platform in the world, Google.

Writers and Editors

Digital marketing writers are dedicated to crafting a brand’s specific message. After the content strategy has been finalized, writers are given a breakdown of the client’s target audience and an overview of the product and business. The assigned writer will then  further research the client’s industry and public relations to ensure that their phrasing and word choice are honed to the audience, while maintaining a professional voice. By incorporating keywords and phrases into articles, they are able to keep the client’s site relevant and visible to all potential leads. When they are finished, it is sent on to the editor’s room where editors comb through the copy to guarantee that the article is ready for posting on the client’s hand-tailored website. Speaking of which…

Programmers and Developers

Our software teams are the mechanics working under the hood of every client account. Their skillset allows them to craft websites, microsites, and high conversion landing pages that take advantage of the latest website analytics programs and techniques.  Endless scrolling technology, Google Adwords integration, and marketing automation campaigns are all possible due to developer’s ability to stay on the cutting edge so website’s remain prominent and current on search engines. With the rapidly changing technological landscape it is important to be on top of the latest trends, and digital marketing is leading the charge.

Perhaps the greatest part of a digital marketing team is that, although each person has a specialized skill set, together they can pool their knowledge to craft unique ideas and ensure that all clients feel comfortable and satisfied with their campaigns. The hard work culminates in a highly functional website that allows clients to observe their marketing campaign and make tweaks along the way. However, working with a digital marketing agency like CAYK Marketing Inc. does not only give you access to an entire team of different skilled individuals, but can also be more affordable than hiring in-house personnel, while increasing your profits. See how here or visit our website for more ways to see how digital marketing works for you.

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Calgary Marketing News Company Updates

InBound Methodology Certification

As an important aspect of Marketing Automation, the newest service offered by CAYK Marketing, we’re making sure that our advisors are trained in InBound Methodology. Today, we’re happy to say that yet another of our team members has earned her HubSpot Certification!

Congratulations to Dakota on achieving your InBound Certification.

Marketing Automation is a passion of ours, and we believe it’s important to recognize how it goes beyond the software platform. You need to right people leading and managing the project to draw your audience in.

To learn more about CAYK’s marketing automation service, please visit http://cayk.click/ma

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Calgary Marketing News Internet Marketing

Inbound Marketing Automation

Over the past six months, the CAYK team has been busy putting together our newest service offering: Marketing Automation. A part of this process is ensuring that our advisors are trained in InBound methodology.

Congratulations to Danielle for achieving your InBound Certification.

We believe that Marketing Automation is more than just the software. Certainly, selecting the right platform is important, but it is the deployment of the program that counts. Marketing automation demands a strategy, a content development plan, and proper setup. A team profile will include a project manager, writers, videographers, photographers, and web developers.

To learn more about CAYK’s marketing automation service, please visit http://cayk.click/ma

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Calgary Marketing News

Have You Heard of Budgies.Online?

Marketing your business is all about communication. If we don’t acknowledge this, we risk forgetting that everything from phone calls to email and live chat should be approached with smart marketing techniques in mind. This is where Budgies.Online comes in!

The Importance of Communication

Whether it’s a blog post, a paid advertisement, or an email in a weekly campaign, the core message you should strive to deliver to your audience is simple: you do what you do better than your competitors, and you’re dedicated to providing the best experience possible. Naturally, just saying these words in a mailout won’t really cut it. You have to communicate it in other ways. Any time someone contacts or is contacted by your company, it’s an opportunity to facilitate an experience that conveys this core message simply through how skillfully the interaction is conducted. If you want the best results, this requires a team of specialized operators.

What is Budgies.Online?

Luckily for you and your business, a locally-based team of experienced and well-trained phone and chat operators is a more accessible resource than you might think. Many businesses don’t have the means to maintain a big enough on-site staff to keep up with the demands of constant communication with potential and established clients. We started Budgies.Online to bring the power of inbound call and live chat management to the small and medium businesses who deserve them. The Budgies.Online team is dedicated to giving your Calgary-based business a Calgary-based solution for boosting conversions, maintaining loyalty, and enhancing your reputation as a respectable company.

The Right Tools in the Right Hands

As an expert in your field, you know that you’re the best person to run your business because you know how to get the job done right. You’re experienced with the tools, and you’re skilled in delegating to a well-trained, trustworthy staff. This principle also applies when you want to expand your company’s ability to receive and manage high levels of incoming communication. Whether it’s setting appointments or informing callers about specific aspects of what you do, the operators at Budgies.Online have the tools, and they know how to use them!

CAYK is devoted to empowering Calgary business owners with the best of today’s digital marketing tools, but it doesn’t stop at things like AdWords and SEO. Sometimes, the difference between a lost lead and a new client is one conversation. Call (403) 457-0072 to learn more!

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Calgary Marketing News

Do Direct Mail Campaigns Still Work?

With so much of common marketing practice surrounding digital tools these days, it’s easy to lose sight of the methods that have been used for much longer. Direct mail is a perfect example. You may be surprised to know that it can still get the job done!

More Effective Than You Think

When combined with digital methods, the effectiveness of a direct mail campaign can be measured and tracked in ways that are similar to an AdWords campaign. If your mail directs a lead toward a specialized landing page, you’re on your way to getting great data out of a versatile hybrid approach. The upside of this over email-only campaigns is that mailouts, when designed and written well, can be a bit harder to ignore than an email in an inbox of, say, fifty or more unread messages. It also covers your bases in terms of demographics that are less attentive to email.

Addressed or Unaddressed?

Whether you want to personally address your leads depends on a few factors. Are you hoping to cover a large-scale pool of prospects in a new area and significantly raise awareness of your service? Unaddressed is better equipped to do this. Is your campaign meant to make more specific offers based on data you already have on the area and the recipient? You might want to put together an addressed campaign. Keep in mind that they each have their drawbacks. Unaddressed direct mail is less personal and can get lost in the noise of other nameless mail, and addressed material can end up at the wrong address or with the wrong person if your data isn’t up to date.

Essential Considerations

Whichever of these options you decide, there are things you’ll want to make sure to integrate into most campaigns. Firstly, when a prospect checks their mailbox, they may be confronted with a variety of campaigns from different businesses. This means yours needs to stand out. Eye-catching design and good copywriting are necessary to make sure this happens. Another indispensable component is a discount or special offer, which won’t be complete without a clear call to action. Including a worthwhile incentive could mean the difference between a conversion and your mail out in the trash!

Keeping an open mind to all marketing techniques, new and old, can bring your business to new heights. Get in touch with CAYK today at (403) 456-0072 to learn more about the possibilities!