Being social is about more than the content you share on your social media profiles and how many likes or followers you've racked up. It's about engaging with your community both online and off. During the holidays, you'll find that you have plenty of opportunities to get this right.
The People Behind the Brand
Many business owners tend to think that having a strong brand presence online simply means having visibility for your name, your services or products, and the stylistic aspects of your company. However, this is only half of the picture. If you don't complement a brand presence with a presence of personality, you won't be fulfilling your potential. This means that your audience needs to see that behind your company are real people who enjoy what they do, and this kind of transparency and relatability makes a business much more appealing to the average lead. This is what being truly social is all about.
Why the Holidays?
The holidays present a number of perfect opportunities for you to express the unique personality behind your company. They are a common seasonal thread that your entire community is operating on, and tapping into that spirit can work wonders for your approach to social media. Members of your audience will be participating in events, looking out for holiday promotions and special deals, and just generally be immersed in the atmosphere of the season. Making use of this opportunity with the right social media engagement sends the message that you care about staying up-to-date with those around you, and this will keep you on their mind.
Things to Try
It's important to remember that being social during the holidays requires effort in both the digital and non-digital domains. Things like holiday promotions, themed mailouts, and playful changes to elements of your website's design need to be combined with things like decorations at the workplace, holiday parties, and photos of you and your staff enjoying the season posted on social media. Share holiday relevant content on your profiles — both your own and from elsewhere — while also having a presence at local events. The social dynamic of your company should actually be social!
What aspects of your social media plan need improvement? No marketing strategy is complete without social media, so if you want your business to be truly well-regarded in your community, get in touch with CAYK at (403) 456-0072 today. Find out how we can help you enhance your strategy!
