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Growing Your Business and Your Marketing - Cayk Marketing - Digital Marketing Experts

Growing Your Business and Your Marketing

If you’re a small business owner who has made all the right moves, there may come a moment when you realize that the growth of your company is starting to pick up speed. It’s an exciting time, but it can also be an overwhelmingly busy one. What does this mean for your marketing? A Transitional
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One SEO Mistake That’s Made Far Too Often - Cayk Marketing - Digital Marketing Experts

One SEO Mistake That’s Made Far Too Often

Everyone wants their company website to rank high in search results, but not everyone is willing to do what it requires. In fact, we’ve seen many business owners utilize SEO only to abandon it when it begins to work for them. This is a pretty big mistake, and it’s important to understand why. How It
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hiring a marketing agency

Important Considerations for Hiring a Marketing Agency

Deciding to move your marketing in a new direction always comes with a lot of options and even more considerations. One of the larger decisions comes down to whether or not you rely on a singular professional within your organization, or if you need to outsource your marketing efforts to an established agency. When it
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When Your Inbound Strategy Is Great, but Your Content Needs Work - Cayk Marketing - Inbound Marketing Strategy

When Your Inbound Strategy Is Great, but Your Content Needs Work

As we demonstrated in last week’s article, when the individual aspects of your marketing strategy work in synergy, they give you the best results. But what happens when one component isn’t quite right? The quality of your content, for instance, will make all the difference. What Makes a Great Inbound Strategy? Before we jump into
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How Do Inbound Marketing and My Website Work Together?

A successful marketing plan is a large, complex machine, with many moving parts all working together to help you grow. When it comes to generating and converting leads, one of the most important elements is your website. So how exactly does it empower your inbound strategy? Understanding Inbound One of your primary marketing goals should
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Is Marketing Automation Right for You? - Cayk Marketing - Marketing Automation Experts

Is Marketing Automation Right for You?

If your company simply adopted every single marketing tool that popped up on the radar without learning about it first, it would probably do more harm than good. The first step is always to determine if and how a new resource can get you results. Let’s look at marketing automation. Loads of Leads One type
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Why don’t I see my companies Google Ads when I search?

Why clients will not always see their own ads. Clients want their ads to show up to the most relevant ‘searchers’ during their campaign. The natural response is to open a web browser and start doing Google searches to “check your ads”. If you do this you will decrease the quality score on your ad
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Is Your Business Getting Lost in the Swamp? - Cayk Marketing - Digital Marketing Calgary

Is Your Business Getting Lost in the Swamp?

Competition is a core part of running a business. Not all industries have to contend with it to the same degree, but if you want growth, you need to stand out. This is a task that seems to be getting harder and harder these days, especially on the web. Here’s how to make it a
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Take Advantage of Easter with Some Fun Social Posts!

Can you imagine a good marketing strategy without social media? Neither can we. It’s the linchpin of day-to-day interaction between people online today, and it’s especially powerful when you make it fun! Holidays are the perfect opportunity for this, so let’s take Easter as an example. Why It’s Important Before we dig into the specifics
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Is MA/CRO by CAYK More Than Just a HubSpot Subscription?

Our marketing automation service MA/CRO is one of our proudest achievements, and something that can help any business in countless ways. If you’re aware of the services offered by HubSpot, however, you may be wondering what the difference is. We’d love to show you! Basic Principles There are some concepts to know before you can
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