Cayk Blog

What’s The Difference Between Social Media and Online Advertising? - Cayk Marketing - Social Media and Online Advertising

What’s The Difference Between Social Media and Online Advertising?

The goals of PPC and social media are generally distinct from one another, but they also intersect in many ways. You certainly know that social media and advertising are not the same, but what exactly makes them different in spirit and why are these differences important? Common Goal, Separate Philosophies These two tools are both
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Are You Making Any of These Marketing Automation Mistakes? - Cayk Marketing - Online Marketing Experts

Are You Making Any of These Marketing Automation Mistakes?

Marketing automation involves a number of tools and strategies that can be powerful allies for your business, but only if you utilize them correctly. The occasional misstep in implementation is one thing, but some mistakes can significantly compromise your automation approach. Neglecting Key Inbound Strategies In order for your marketing strategy to bring you new
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InBound Methodology Certification

As an important aspect of Marketing Automation, the newest service offered by CAYK Marketing, we’re making sure that our advisors are trained in InBound Methodology. Today, we’re happy to say that yet another of our team members has earned her HubSpot Certification! Congratulations to Dakota on achieving your InBound Certification. Marketing Automation is a passion
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Understanding Inbound Marketing Automation

Knowing the Distinction These days, a brand’s online presence and marketing strategy are spread out to many different venues. This means that a traditional approach to marketing automation, one that generally tends to be too focused on email and sets up a system of conditions and marketing actions that can be too rigid, is a
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Marketing Automation Without CRO? It Could Be a Waste of Time! - Cayk Marketing - Online Marketing Calgary

Marketing Automation Without CRO? It Could Be a Waste of Time!

We’ve given you a look at some key considerations when it comes to marketing automation, but many of the best tools offer the greatest results when combined with others. Marketing automation and conversion rate optimization, for instance, is a match made in heaven! What’s Conversion Rate Optimization? If you’re familiar with search engine optimization, you
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Knowing the Limits of Marketing Automation Software - Cayk Marketing - Digital Marketing Experts

Knowing the Limits of Marketing Automation Software

As demonstrated by last week’s blog, finding affordable, effective marketing automation solutions is as easy as ever. Meanwhile, important questions arise when you look deeper into automation techniques. For instance, is it really the software itself that defines your success? The Basics What is the basic functionality of your average marketing automation strategy? On a
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Taking Advantage of MailChimp’s Free Marketing Automation - Cayk Marketing - Digital Marketing Calgary

Taking Advantage of MailChimp’s Free Marketing Automation

With so many different marketing tasks to keep up with in your strategy, things would be pretty overwhelming if it weren’t for marketing automation. Some automation solutions are more affordable than others, but thankfully the email campaign service MailChimp has you covered! What is Marketing Automation? Like any range of digital technologies, the thing that
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Why Your Business Needs to Be on Social - Cayk Marketing - Online Marketing Agency

Why Your Business Needs to Be on Social

There’s a lot of talk about social media in the digital marketing world, and for good reason. It has revolutionized the way that people, organizations, businesses, and cultures connect with one another online. If your business hasn’t caught on in this department, here’s why it’s so critical. Starting on the Right Foot If there’s one
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Inbound Marketing Automation

Over the past six months, the CAYK team has been busy putting together our newest service offering: Marketing Automation. A part of this process is ensuring that our advisors are trained in InBound methodology. Congratulations to Danielle for achieving your InBound Certification. We believe that Marketing Automation is more than just the software. Certainly, selecting
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OneLogin Breach PSA

The CAYK team is reaching out to our clients to inform you that OneLogin, the single sign-on provider (SSO) used by WordPress, has just recently suffered a security breach. CAYK does not use OneLogin, but we are concerned that you may. Due to the possible impact on your website and data, we are ensuring that you are
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