What are Google Display Ads?

February 15, 2023

Display ads are a type of online advertisement that combines text, images and a URL (online address). They link to a website where a user

Remarketing & Retargeting: Why Are They Important?

February 10, 2019

Keeping people engaged with your brand is an ongoing process. Content and social media play important roles in this effort, but two other techniques that

Optimizing Internal Business Processes with Marketing Automation

January 10, 2019

Countless new and sophisticated tools are becoming available to businesses every day. This is of course good news, but it also means that the pressure

Outbound Marketing vs Inbound Marketing: What’s the Difference?

December 10, 2018

The field of marketing is more diverse and complex than ever. It may seem overwhelming, but when you know how to recognize key approaches and

Start the New Year with a Strong Content Strategy

December 1, 2018

With the coming of the holidays and a new year on the horizon, it’s the perfect time to reassess the many aspects of your company’s

You Don’t Need to Hang Your Hat on Every Social Network

November 8, 2018

Part of what makes social media so exciting is its enormous variety and usership. Depending on how you look at it, however, this can also

Say Thanks to Your Clients Over the Holidays

December 5, 2016

Despite what many might assume, modern marketing isn’t just about stuff like analytics and content. It’s also about connecting with your clients in a genuine