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5 Ways to Get More Traffic to Your Business Website
The amount of traffic flowing to your website is directly related to how much new business you take in. Not only this, but it is highly influential in helping to maximize client retention. You, like everyone else, probably want as much as you can get. Here are five ways to make it happen. Develop a Strong Inbound Strategy The more reasons you give people to visit your business website, the
How Is Voice Search Affecting SEO?
SEO has become a second-nature aspect of marketing a business and bringing in new leads. However, as with any component of your strategy, SEO is evolving as time goes on. Voice search is playing an increasingly prominent role in the current landscape, so how do you adapt? Voice & the Rise of Mobile There’s no question about it — mobile devices have had profound effects on the way that users
What Defines the Usability of Your Business Website?
It’s common for people to assume that a great-looking website will earn you big points with the visitors you’re hoping to convert. This isn’t necessarily false, it’s just one part of the picture. Visual appeal must be coupled with high usability, and there are several ways you can secure it. Predictability No one wants to be called “predictable”. Your business website, however, should be. This isn’t to say that you
The Importance of Reporting and Trackability
Executing a marketing strategy is like driving a vehicle. You have to be observant of the environment around you and continuously assess and adjust the way you navigate it. This is why carrying out effective reporting and maximizing trackability are non-negotiable elements. Guiding and Sharpening Your Strategy Everything about today’s world of commerce is dynamic, and every marketing endeavour you undertake should be reflective of that. Search trends change and
5 PPC Mistakes That May Be Damaging Your Marketing Plan
Working with PPC platforms like Google Ads can be a highly nuanced and often challenging endeavour. Nevertheless, it’s one of the most essential elements of your marketing plan. If you want to get the most ROI from your ad budget, you’ll want to avoid these five PPC mistakes. Ad Copy That Doesn’t Stand Out The copy in a PPC ad is one of the most influential factors determining its CTR.
The Importance of Thank-You Messages
Much of your effort in marketing your business will be directed towards major components like SEO and advertising. Still, it’s the little details that often go overlooked. Thank-you messages are a key example, and their effect on customer experience and loyalty shouldn’t be underestimated. What Are Thank-You Pages? No matter what industry it may operate in, your business website offers you plenty of opportunities to thank your leads or clients.
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