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How to Improve the User Experience on your Website
Website users have a low tolerance for poor user experience. They want to find information easily and accomplish tasks quickly. Improving their experience can lead to better search rankings, more business leads and increased revenue. For your site to be a powerful tool in your marketing arsenal, you must ensure a steady stream of happy visitors through quality user experience design. What is UX design? User experience design is the
Page Speed Matters!
Page load speed affects bounce rates, is an indicator of overall user experience and is a factor in a site’s ranking. You can improve organic rankings, reduce your cost per acquisition, and grow conversion rates across every marketing channel by changing how fast your page loads. Fast loading pages deliver content quicker, satisfying user needs rapidly. An increase of as little as 0.1 seconds in speed can result in an
Custom Content Marketing
Not all content will engage your audience. You need content that satisfies your customers, stands out amidst the competition, inspires your audience and nudges readers in the right direction. Choosing the right type(s) of content in digital marketing is an art. What works for one company, may not work for another and not all types of content perform well. This is where custom content shines. What is Custom Content? Marketing
SEO Strategies You Need to Know
If you want more organic traffic to your website you need an SEO (search engine optimization) strategy. This procedure involves planning, outlining and implementing steps meant to improve your search engine ranking. SEO is constantly changing as search engines continue to update their algorithms. So too must your strategy. The following are some simple ways to build a strong SEO strategy. Know your keywords: Keywords are the words and phrases
Marketing is About People
It’s estimated that Canadians see between 4,000 and 10,000 ads per day! Everyone wants our attention! Though we may not like being bombarded with ads, we appreciate knowing about products and services. Most consumers welcome alternative forms of communication; sponsored content, native ads (videos, articles, editorials) and creative social media campaigns. They favour ad personalization and targeting. Cookies and tracking pixels are an attempt to do this. But these methods
Improving Your Brand’s Online Presence
Your brand’s online presence is what allows people to find, interact, get to know, like and trust you. The face behind your business is as crucial as the business itself. It’s important to create a positive image and a personal brand presence. What strategies can you use to engage users and improve your brand’s online presence? Determine your goals: Establish short and long-term goals for your company. Strategically build your
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