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CAYK Associates around table talking about click fraud and its nuances.

Web Crawling, Click Fraud Detection, and Coffee. Oh My!

March 12, 2020

CAYK’s Current Research & Development Project  (Part 1)  11,407,243 – This is our current count of websites that have participated in the Google Ad Network to date. (Websites that allow Google to place their ads on them.) Now that you know that, how do you pick which websites to show your advertisements on? That’s a big number after all, and it’s the only representative of the ad placements that we’ve come

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Trends in Digital Advertising - CAYK Marketing - Digital Marketing Agency - Featured Image

Trends in Digital Advertising

March 1, 2020

Your social media presence is on point and you’re reaching your target market. Your website design is sound and regularly updated with quality content. Your web analytics prove you are converting visitors into customers. It’s time for aggressive advertising to scale up your company’s performance. Advertising is constantly changing and it’s important to keep up with the trends. Don’t be afraid to embrace new technologies or experiment with different styles

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Three Things We’re Thankful for Here at CAYK

October 10, 2019

Remember when we said that relevant seasonal content helps you connect with your leads and customers? We’d like to follow our own advice by getting into the Thanksgiving spirit and letting you know how thankful we are for what we do. Here are three things we couldn’t do it without! An Awesome Community of Business Owners There’s a lot to love about calgary, but its community of business owners is

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Marketing Considerations for the Fall Season

October 1, 2019

Like a savvy marketing expert, your digital marketing plan should be dynamic and responsive to the world around it. When it comes to a seasonal marketing techniques, the shift from summer to fall is a particularly important time. Here are a few things to bear in mind now that it’s arrived. Key Holidays You can make your marketing plan more seasonal in many ways, but fine-tuning your voice and online

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What Makes a Business Website Mobile-Friendly?

September 8, 2019

Mobile technology has revolutionized the way that consumers get the products and services they need. Expectations are higher than ever, and every business needs to stay mobile friendly if they want to compete. So what exactly makes or breaks the mobile-friendliness of your site? Design & Usability One key factor determining the mobile friendliness of a website is how usable it is for mobile users. Your site’s ability to adapt

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How Your Content and Social Media Should Support One Another

September 1, 2019

When it comes to digital marketing, simply having all of the individual marketing necessities in place isn’t enough. They need to work together and empower one another to make for a more successful overall system. Content and social media offer the perfect example of this dynamic. Strengthening Your SEO If you ask any digital marketing expert why content is so important for a business website, they’ll probably emphasize its function

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