We love the versatile and detail-oriented nature of an AdWords strategy, but the current digital marketing landscape is far too rich and varied to focus entirely on PPC. We’d like to run through the other superstars of the marketing arsenal so that you know what you have at your fingertips.
SEO and Search Marketing
Trying to buy your way onto search results pages with PPC isn’t the wisest or most cost-effective strategy for visibility. You’ll need to support your AdWords campaigns with diligent SEO practices so that your organic reach can compete with those of other companies. Great content with plenty of variety, smart on-page SEO, and other methods are very important!
Social Media and Community Management
No marketing strategy is complete without consideration of your wider audience, particularly with regards to how different leads and clients are linked together into a larger online community. Managing this with holistic yet detail-oriented application of social media platforms is the way to go. Engage with your followers and maintain a familiar, personal touch!
Blogs and Content
This is an important component of SEO, but its territory is rich enough to be examined in its own right. Your blog needs to strike many balances. It must provide detailed expertise while remaining accessible, have depth and variety while staying concise, and be consistent and reliable without boring your readers. Explore video content, written content, graphics, and more!
Inbound Calls and Live Chat
Many of the factors we’ve listed can be regarded as modes of communication with your leads and clients, but it’s the phone and live chat window where the most direct and personal correspondence will take place. Teaming up with a skilled team of inbound call and live chat operators will ensure that each exchange adds up to a competitive client experience.
Even if you’ve covered all of the above, you’re missing one more key ingredient: branding. Utilize every resource you can to built an attractive, approachable, and distinct brand for yourself. Everything from the design of your site to how you use modern forms of content like video will contribute to an image that will be remembered, respected, and preferred!
With so many tools at hand, it’s inspiring to imagine all the possibilities available to you. CAYK aims to help you explore and utilize the best methods available, and we do it with the unique attributes of your business in mind. Get in touch at (403) 456-0072 to get started!