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Social Media

How Your Content and Social Media Should Support One Another

When it comes to digital marketing, simply having all of the individual marketing necessities in place isn’t enough. They need to work together and empower one another to make for a more successful overall system. Content and social media offer the perfect example of this dynamic.

Strengthening Your SEO

If you ask any digital marketing expert why content is so important for a business website, they’ll probably emphasize its function as an SEO tool. Still, without social media, your content strategy won’t reach its full optimization potential. Your ranking is enormously impacted by the quantity and quality of websites linking back to your site. This is the perfect job for social media. When you use your profiles on platforms like Facebook and Twitter to link to each article you publish, you’re building links from reputable sites. Not only does this get more traffic flowing to your content, it improves your site’s relationship with Google’s ranking system.

Expanding Your Reach

SEO isn’t the only way that content and social media can work together to expand your reach. Facebook has over a billion daily active users, and Twitter comes in at about 330 million. Meanwhile, more than 40% of digital consumers use social media to research new businesses. The takeaway? You can leverage social media to get your content seen by more leads than ever. Whether it’s through user commenting or sharing, your posts on algorithmically-based platforms like Facebook and Twitter can secure a stunning number of impressions in a short time. Content and social media are a powerful team when it comes to brand awareness.

Sparking Engagement

Speaking of commenting and sharing, it’s essential to appreciate just how important social media engagement is for a business today. If a lead visits your social profiles only to see that they’re devoid of engagement and you only post once in a blue moon, it doesn’t look good. Not only does it say that interacting with your community isn’t important to you, it stifles your visibility and your lead generation efforts. Consistently posting links to your content will spark engagement among your followers, earn you new ones, and give people something to talk about. All of the most successful brands recognize this, so why not get in on the conversation?

A truly great business needs more than just a marketing strategy. It needs a clear and distinct voice, one that everyone wants to hear. Using content, social media, and so much more, the CAYK team will give your business the voice it deserves. Call (403) 456-0072 to get started!

Categories
Social Media

Keep Your Business Social over the Holidays

Being social is about more than the content you share on your social media profiles and how many likes or followers you’ve racked up. It’s about engaging with your community both online and off. During the holidays, you’ll find that you have plenty of opportunities to get this right.

The People Behind the Brand

Many business owners tend to think that having a strong brand presence online simply means having visibility for your name, your services or products, and the stylistic aspects of your company. However, this is only half of the picture. If you don’t complement a brand presence with a presence of personality, you won’t be fulfilling your potential. This means that your audience needs to see that behind your company are real people who enjoy what they do, and this kind of transparency and relatability makes a business much more appealing to the average lead. This is what being truly social is all about.

Why the Holidays?

The holidays present a number of perfect opportunities for you to express the unique personality behind your company. They are a common seasonal thread that your entire community is operating on, and tapping into that spirit can work wonders for your approach to social media. Members of your audience will be participating in events, looking out for holiday promotions and special deals, and just generally be immersed in the atmosphere of the season. Making use of this opportunity with the right social media engagement sends the message that you care about staying up-to-date with those around you, and this will keep you on their mind.

Things to Try

It’s important to remember that being social during the holidays requires effort in both the digital and non-digital domains. Things like holiday promotions, themed mailouts, and playful changes to elements of your website’s design need to be combined with things like decorations at the workplace, holiday parties, and photos of you and your staff enjoying the season posted on social media. Share holiday relevant content on your profiles — both your own and from elsewhere — while also having a presence at local events. The social dynamic of your company should actually be social!

What aspects of your social media plan need improvement? No marketing strategy is complete without social media, so if you want your business to be truly well-regarded in your community, get in touch with CAYK at (403) 456-0072 today. Find out how we can help you enhance your strategy!

Categories
Social Media

Is Your Social Plan Missing You?

These days, it goes without saying that you can’t have a truly powerful digital marketing strategy without a plan for seizing the potential of social media. So what’s the most important ingredient of your company’s approach to utilizing this resource? At the end of the day, it’s you!

The Philosophy Behind Social

Social media is used for many things, but not all of them are essential to the core philosophy that makes it so great. It may be fun and often valuable to accumulate likes and follows for your company’s pages. Posting content at a consistent pace also probably seems like a key aspect of making it work for your business. However, neither are what social media is truly about. At the heart of it, it’s a way to ensure that your unique, genuine voice as a brand is heard and contributes to your community. Without your active, sincere presence, this can’t happen!

What Does An Active Presence Require?

You’ll hear social media and marketing experts talk a lot about the importance of maintaining an active presence in your social strategy, but what exactly does this mean? First and foremost, it’s about knowing what you have to contribute. What’s unique about you as a business owner and what personal touch can you offer your brand that no one else could? Much of the time the secret to this lies in letting the personality of your company show through in your use of social media. Share photos and info pertaining to your team, develop your own distinctive voice and style, and get creative!

Knowing Where You Stand

You and your company will need to make a series of decision that determine what side of the social media fence you’re on. There are plenty of businesses out there that exert the bare minimum effort, often by setting up a profile and either posting too seldom or posting too often, with low quality content and engagement. Meanwhile, there are businesses that dive in head first and make a mark for themselves as a truly compelling and enjoyable brand in the social world. If you want your company to thrive, you’ll need to stand with the latter!

Do you play an active role in your social media strategy? If not, your audience deserves better! The CAYK team can help your business succeed in many departments of marketing, so whether it’s social media or your advertising that needs some work, call us at (403) 456-0072 today!