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Internet Marketing

Why Your Business Needs to Be on Social

There’s a lot of talk about social media in the digital marketing world, and for good reason. It has revolutionized the way that people, organizations, businesses, and cultures connect with one another online. If your business hasn’t caught on in this department, here’s why it’s so critical.

Starting on the Right Foot

If there’s one thing to look towards in order to get an idea of how powerful the rise of inbound marketing has become, it’s social media. Outbound techniques simply aren’t what they used to be when applied on their own, and the community-based, two-way immediacy of social media marketing really brings this into focus. Truly appreciating social media as a technology means starting from the fundamental assumption that it is a modern standard for how companies interact with their audiences and experience growth today. From there, fulfilling its potential is simply a matter of exploring its myriad functions and possibilities.

A Window into Your Audience

One of the most challenging aspects of bringing in a consistent stream of new and loyal clients is figuring out who exactly your leads are. How can you anticipate their needs? What will they be looking for, and what is the best way to ensure that they’ll see and prefer you before all the others? Gaining insight into your audience is critical, and while it may not seem like a key function of social media, it certainly is. Thorough strategies such as social listening, you have access to a massive quantity of data via social media that you can analyze in order to better understand who to reach and how to reach them.

How Success Happens

It always pays off to delve into the deeper functions and capabilities of a tool until you’ve reached a level of fluency that will leave your competitors in the dust. All of the best brands have taken command of Facebook to engage with their followers and leads in discussions that improve their reputation and draw traffic towards their site by sharing relevant and stimulating content. They’ve learned to implement Twitter to make intelligent use of hashtags and keep an eye on trending terms and topics. They’ve utilized Instagram and Pinterest as versatile palettes for the expression of their visual identities. You’ll only be on the right track if you follow suit!

If your business hasn’t fully harnessed the potential of social media, it’s a lot more within reach than you might think. All it takes is to team up with the right marketing agency. Get in touch with the CAYK team at (403) 456-0072 to find out how we can enhance your marketing efforts!

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Internet Marketing Search Engine Optimization

There’s More to Marketing Than Just PPC

We love the versatile and detail-oriented nature of an AdWords strategy, but the current digital marketing landscape is far too rich and varied to focus entirely on PPC. We’d like to run through the other superstars of the marketing arsenal so that you know what you have at your fingertips.

SEO and Search Marketing

Trying to buy your way onto search results pages with PPC isn’t the wisest or most cost-effective strategy for visibility. You’ll need to support your AdWords campaigns with diligent SEO practices so that your organic reach can compete with those of other companies. Great content with plenty of variety, smart on-page SEO, and other methods are very important!

Social Media and Community Management

No marketing strategy is complete without consideration of your wider audience, particularly with regards to how different leads and clients are linked together into a larger online community. Managing this with holistic yet detail-oriented application of social media platforms is the way to go. Engage with your followers and maintain a familiar, personal touch!

Blogs and Content

This is an important component of SEO, but its territory is rich enough to be examined in its own right. Your blog needs to strike many balances. It must provide detailed expertise while remaining accessible, have depth and variety while staying concise, and be consistent and reliable without boring your readers. Explore video content, written content, graphics, and more!

Inbound Calls and Live Chat

Many of the factors we’ve listed can be regarded as modes of communication with your leads and clients, but it’s the phone and live chat window where the most direct and personal correspondence will take place. Teaming up with a skilled team of inbound call and live chat operators will ensure that each exchange adds up to a competitive client experience.

Smart Branding

Even if you’ve covered all of the above, you’re missing one more key ingredient: branding. Utilize every resource you can to built an attractive, approachable, and distinct brand for yourself. Everything from the design of your site to how you use modern forms of content like video will contribute to an image that will be remembered, respected, and preferred!

With so many tools at hand, it’s inspiring to imagine all the possibilities available to you. CAYK aims to help you explore and utilize the best methods available, and we do it with the unique attributes of your business in mind. Get in touch at (403) 456-0072 to get started!

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Internet Marketing

What’s the Difference Between the Internet and the Web?

With so many digital technologies, resources, and strategies at hand in the digital world, there are all kinds of terminologies to keep up with, many of which get mixed up and misunderstood. “The internet” and “the web” are perfect examples. Here’s how to get them straight.

The Network of Networks

Before we had the World Wide Web, we had the internet. It developed out of a need for computer networks at various institutions and establishments to share information with one another across long distances. While several computers linked to one another locally would comprise a single network, the term “internet” refers to a massive super-network of interconnected networks. Information is exchanged in various ways, and this is made possible through protocols. These are standard methods by which data is transmitted between systems. Without them, data couldn’t get anywhere and we wouldn’t have the internet!

Surfing the Web

If we were to think of the internet as the entire system of data exchanged between computers and computer networks around the world, we would think of the World Wide Web as one means of accessing certain pieces of that data. The Web uses a protocol for accessing and transmitting data called HTTP. This data is displayed in the form of web sites as viewed through web browsers, all connected to one another via hyperlinks. It’s basically the information within the internet that we access, view, and share every day. Meanwhile, things like email data or banking data are transferred over the internet in a way that isn’t directly and openly visible via the World Wide Web.

Knowing Your Stuff

While it may seem like an overly technical distinction, the truth is that it’s important to understand today’s digital marketing concepts clearly in order to stay sharp and savvy when it comes to your marketing plan. “The internet” and “the web” are often mistakenly interchanged with one another as terms, and accurate usage of these and other forms of vocabulary is a big part of modernizing and optimizing your business. When you know your stuff, you can make truly intelligent use of technology to grow and reach more people!

Keeping your business modernized isn’t quite possible without a truly modern marketing plan. The CAYK team is always at the cutting edge of today’s marketing technologies, so give us a call at (403) 456-0072 to find out how we can keep you there too!

Categories
Internet Marketing Online Marketing

Happy New Year From Everyone at CAYK!

There’s nothing quite like the beginning of a brand new year. With a fresh start comes a chance to revamp your efforts and build a marketing strategy that’s better than ever before. It’s also our favourite time to show appreciation for the businesses we’ve been so lucky to work with!

The Importance of Looking Back

When it comes to your marketing strategies, reflecting on the past year offers the benefit of hindsight. You can examine decisions that didn’t yield the best results and establish why exactly they fell short. Conversely, you can pinpoint certain tools and approaches that worked wonders and are worthy of repetition. Did you slack a bit on the quality and variety of your content? Could your level of engagement on social media have been better? Did you get your keyword matches right in your AdWords campaigns? These are just a few examples of things to assess.

What Lies Ahead?

The marketing decisions you face today and for the rest of the year should be made dynamically and with an open mind, but they should also be as informed as possible. This is not only about learning from the past, but being aware of what’s going on today. How are approaches to web design changing, and how can you capitalize on those developments? What do members of your community expect of those working in your industry today, and how can you build a modern marketing strategy that will meet those expectations? Remain eager to learn and always keep yourself at the forefront!

Always a Pleasure

No matter what you’ve learned and what your business needs to focus on, working with a team of passionate and experienced marketing experts is still the best way to take your business to another level. Every year we are more and more proud to work with some of Calgary’s most dedicated companies. Their industries, skills, and passions may vary, but they’re all great at what they do and it’s our pleasure to make sure their audiences know it. We can’t wait to help more businesses fulfill their potential throughout the new year!

While this year may prove to be different from the last in many exciting ways, one thing will stay as true as ever: CAYK will be there to provide you and your business with the tools and strategies you need to succeed. To find out what’s in store, call us at (403) 456-0072 today!

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Featured Search Engine Optimization

Search Engine Optimization Through the Ages

The way we use the internet has changed in countless ways over the past couple decades. SEO is no exception. As one of the most important aspects of your marketing plan, it’s a good idea to be as knowledgeable on the subject as possible. Here’s a little breakdown to get you acquainted.

Beginnings

With the development of search engines in the early-mid ‘90s, webmasters found that greater visibility in search results was advantageous to their business. In 1996 the concept of “search ranking” was born from Google’s PageRank, an algorithm determining the importance of a web page by the quantity and relevance of links to and from that page, as well as its keywords. A year later, the term “search engine optimization” was popularized to describe the process of improving a page’s rank by optimizing the quantity and quality of its links and keywords, or a number of other strategies.

Then and Now

Since the outset of SEO as a concept, the number of search engines available to the public has increased drastically. So has the diversity of content types, such as visual content, audio, or industry-specific “vertical” searches. These factors, in combination with the game-changing emergence of social networking, have led to an overall shift in focus toward critical understandings of user personas, the importance of user experience, and other intuitive factors that become powerful when combined with hard data. This idea of diversity in many contexts will continue to influence the way SEO evolves.

What Lies Ahead?

It will become increasingly important to stay vigilant regarding the types of content users are searching for vertically, what engines they are using, and what platforms they are searching from. The growth and importance of mobile SEO is only getting started, and the prevalence of spam and harmful SEO practices between competitors are also rising issues. In the face of so much variety and competition, business owners everywhere will benefit from building a unique, high-quality experience for the user which is specialized to their needs and context in measureable and actionable ways.

We at CAYK are here to offer our skill and expertise to any aspect of your digital or traditional marketing plan. Anything from a direct marketing campaign to an overhaul of your blog or website, we’ll be with you every step of the way. Give us a call at (403) 456-0072 today!

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Google Social Media Uncategorized

How to Track the Deliverables of Responsive Internet Marketing

If you have done business with us recently, then you already know how excited we are to be able to bring responsive Internet marketing plans to so many companies in and around Calgary. One of the things we focus on with responsive marketing, of course, is continual improvement, rather than simply “sticking to what we’ve done in the past.”

In other words, we try to put our attention on the deliverables, rather than the individual pieces of an Internet marketing plan itself. But, what do those deliverables actually look like?

Here are a few of the things we pay close attention to:

Search engine positioning. By adding new content to your website, we help make it more attractive to Google, Yahoo, and Bing. Improving your search engine positioning is an important first step towards attracting more traffic, and eventually more online customers.

Social media following. If people are adding you to their lists on Facebook and Twitter, that’s another outlet for promoting your business and marketing messages. A strong social following makes it easier to find customers and build loyalty.

Email newsletter subscribers. When you have lots of valid, opt-in email addresses on your newsletter’s distribution list, you have a virtually free way to contact thousands of customers, and potential customers, all at once. That makes promoting new discounts, products, and ideas a snap.

Actual new customers. Naturally, keeping one eye on new sales and account openings is important, as well, since that’s the ultimate goal of your Internet marketing plan.

By looking at these kinds of figures, we can get to the heart of responsive Internet marketing and see what’s actually working – and even better, adjust our plans over time if needed. That way, we can always be sure that you’re getting the most for your money, and your Internet marketing campaigns are moving in the right direction.

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Uncategorized

Is Your Calgary Internet Marketing Company Changing With You?

Several years ago, a monumental shift took place in the Calgary web design industry: Companies like ours started realizing websites alone weren’t enough, and began offering bundled Internet marketing packages to clients.

Since then, designers and business leaders alike have come to see that it takes a lot of different elements, working together, for a website to be successful. Some of the most common and important include:

  • Company blogs
  • Search engine optimization campaigns
  • Social media marketing
  • Internet advertising
  • Content changes and additions

However, as important as each of these pieces is, the exact ways you use them to reach your Internet marketing goals can change dramatically over time. As an example, one business might want a heavy dose of search engine optimization in the beginning, but could shift their attention to social media down the road once they start receiving lots of search traffic.

The point to be made is that your Internet marketing partner should be changing tactics and ideas as your goals change from one quarter or year to the next. And, if they aren’t adjusting their techniques, it’s going to be a matter of time before you start seeing declining results.

We recommend that you only work with businesses that embrace responsive Internet marketing, the way our team did a few years ago. These types of plans don’t just spell out what we are going to do for our clients now, but also when we need to meet with them to reassess in the future.

You don’t have the same business you had a year ago, and you probably don’t need the same Internet marketing plan anymore, either. Why not get in touch with us today and let us put a system in place so your marketing can evolve with the rest of your company?

Categories
Online Marketing

Is Agile Marketing Hard to Understand?

For clients who have been with us for a number of years, or those coming from relationships with other business web design companies, the concept of agile marketing can be hard to understand. It involves a different way of approaching Internet marketing services. Instead of a contract that outlines which services or packages you’ll get for your fee, it has a more variable feel – the exact mix of products or activities might change over time.

If that seems a bit confusing, you just need to look a bit further.

Agile marketing isn’t so much about different services as it is a different philosophy. It’s an approach focused on achieving a certain set of results, even though those results might change over time, just like your Internet marketing plan.

If you still have doubts or concerns, here are a few things to keep in mind:

Agile marketing is more collaborative. Because it involves a continuous give-and-take of ideas, not to mention marketing goals, it’s naturally more collaborative than traditional design arrangements are. That means more work, but also a bigger say in the future of your business.

It makes your Internet marketing plan more flexible. One of the best features of agile marketing is that it is extremely adaptable. That way, if something changes with your business (like your competition, prices, or marketing strategy), you can change your approach at the same time without having to abandon your previous design contract.

Agile marketing is about paying for more of what you need, and less of what you don’t. Because it’s all about getting you what you really need in the moment, you can work with your web design team to prioritize the services and activities that are moving you towards your goals fastest.

If you would like to know more about the CAYK® system of agile marketing, or just see how an agile Internet marketing plan might look for your business, call us today to arrange for a presentation.

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Featured Search Engine Optimization

The Yin and Yang of Search Engine Optimization

If you work with a great business web design team, then chances are good that you’re getting mixed messages about search engine optimization lately. That’s because there’s a bit of “Yin and Yang” going on, with a few different priorities and realities competing with one another.

If that sounds confusing, it’s because it is. Here are the three things you really need to know:

1. Search engine optimization is still very important. Current estimates suggest that Google is processing more than 2 billion queries per day. Even though a small percentage of those might be in your area or industry, it’s clear that maintaining a strong search profile is important if you want targeted visitors coming to your website.

2. But, it’s also hard to influence search rankings directly. Even though Google positioning is as important as it ever was, it’s getting harder and harder to influence search rankings directly. That’s because Google doesn’t want to see lots of keywords, junk links, and other obvious attempts to “optimize” your business website. So, the focus has to be on long-term quality and organic growth, not quick fixes.

3. Your position probably isn’t as important as you think. Getting to the first or second page on the major search engines can do a lot to help you grow your business. Beyond that, though, some of the gains probably aren’t as big as you might think. For example, lots of research shows that the fourth position on a results page converts nearly as well as second, and so on. If you have the right product and offer, people will find you.

The bottom line is that search still matters, but not in the same ways that it used to. Having a good business website with lots of links and strong content is your best strategy going forward, and the marketing team at CAYK® can help you build one.

Why not contact our Calgary marketing agency today and let us help you make the most of your search engine optimization and online marketing opportunities?

 

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Featured

3 Major Online Marketing Predictions for 2013

This is the time of year when all of us – and especially business web design and Internet marketing professionals – look ahead to a fresh 12 months and wonder what they will bring. Some of our thoughts and ideas will be spot on, while others will turn out to be misguided in hindsight.

Today, we’ll try to get past the wild guesses and get down to what you need to know. By looking at current technologies, existing trends, and the overall state of the online marketing industry, we can zero in on those ideas that don’t just seem very likely to happen, but can also have a big effect on our clients’ plans for the year.

With that in mind, here are our three bold online marketing predictions for 2013:

1. Social media marketing and search engine optimization will keep getting closer. Google and the other search engines are increasingly looking for fresh, relevant content. There is no better place to get that than the rapidly growing social media sites like Facebook, Twitter, and Google+. This year, expect to see more social pages listed in search engine results.

2. Mobile computing will continue to take over the world. Looking at the proliferation of smart phones and tablets is like watching the growth of the Internet all over again. As millions of iPads, Kindles, and Androids are going online every month, businesses are turning to mobile sites and responsive web design as important ways to give customers what they want. Specialized mobile websites and mobile advertising are poised to take the next step, and possibly even overtake “traditional” Internet marketing methods.

3. Content creation will take center stage for the most efficient Internet marketers. Having a relevant blog, video production, and social media marketing strategy is giving businesses of all sizes an enormous advantage, and each of those comes down to smart content creation. Giving your customers more of what they want is a great idea for every part of your Internet marketing plan.

Is your business ready to take advantage of the most important Internet marketing trends in 2013? If not, now is the perfect time to talk with a member of our team and see how we can help.

By David A. West  Join me on Google+