Two Things Clients Love About Responsive Marketing

More and more Calgary businesses are turning to us for responsive marketing, and it’s no surprise – since we started rolling out these programs, owners and executives have seen it as a smarter way to accomplish their bottom-line goals. That’s because responsive marketing focuses on what you need for a given period of time, which can change and evolve, rather than working towards a certain number of web pages or blog posts, for example.


In other words, it’s all about results.


As we have recently noticed, however, that isn’t all Calgary companies appreciate about responsive marketing. In fact, there are two side effects of the process that our clients have come to love:


1. They get more direct input into their marketing plan. Because responsive marketing strategies change over time, frequent contact with the client is required. That might sound like a lot of work, and a commitment of time, but in reality it ensures that everyone is on the same page. If you have ever had the feeling that your design team didn’t understand what you were trying to accomplish, or wasn’t getting the right results for you, then it’s easy to see why this extra communication can be so valuable.


2. The results of each technique or activity are examined closely. In order to figure out what the next steps are in your responsive marketing plan, it’s important to go back and look at what’s already been accomplished. A lot of Calgary web designers skip over the process of studying analytics and reviewing past results. With responsive marketing, though, the whole process is geared towards finding the best outcomes, which means you can look at the effectiveness of different tools and strategies along the way.


Responsive marketing is a natural way for us to work with our clients because it puts everyone on the same side of the table, working towards the same goals. To learn more about how it works, or to get a free review of your website and Internet marketing plan, get in touch with us soon.

Online Marketing

Is Agile Marketing Hard to Understand?

For clients who have been with us for a number of years, or those coming from relationships with other business web design companies, the concept of agile marketing can be hard to understand. It involves a different way of approaching Internet marketing services. Instead of a contract that outlines which services or packages you’ll get for your fee, it has a more variable feel – the exact mix of products or activities might change over time.

If that seems a bit confusing, you just need to look a bit further.

Agile marketing isn’t so much about different services as it is a different philosophy. It’s an approach focused on achieving a certain set of results, even though those results might change over time, just like your Internet marketing plan.

If you still have doubts or concerns, here are a few things to keep in mind:

Agile marketing is more collaborative. Because it involves a continuous give-and-take of ideas, not to mention marketing goals, it’s naturally more collaborative than traditional design arrangements are. That means more work, but also a bigger say in the future of your business.

It makes your Internet marketing plan more flexible. One of the best features of agile marketing is that it is extremely adaptable. That way, if something changes with your business (like your competition, prices, or marketing strategy), you can change your approach at the same time without having to abandon your previous design contract.

Agile marketing is about paying for more of what you need, and less of what you don’t. Because it’s all about getting you what you really need in the moment, you can work with your web design team to prioritize the services and activities that are moving you towards your goals fastest.

If you would like to know more about the CAYK® system of agile marketing, or just see how an agile Internet marketing plan might look for your business, call us today to arrange for a presentation.

Featured Social Media

Is Your Scheduled Twitter Feed a Marketing Disaster Waiting to Happen?

Twitter can be a wonderful tool for communicating with lots of different customers and colleagues all at once, with the added bonus that followers can re-tweet your messages to their contacts, magnifying your marketing and PR reach with every message.

The only problem? Logging onto Twitter can be time-intensive and inconvenient, something that’s easy to forget in the course of a busy week. And, if you aren’t posting to your Twitter account, then you aren’t getting any of the social media marketing benefits that come with it.

Not surprisingly, there is an easy solution to these problems: use a “scheduled tweet” service like HootSuite or TweetDeck. Each of these allows you to prepare your tweets ahead of time, so you don’t have to worry about clicking into your account. In fact, you can even decide on topics well in advance, so you post regularly on a pre-set editorial schedule.

That might sound like a great idea, and it usually is, but the concept should come with a word of caution: Not handling social media in real time can lead to big blunders.

We don’t have to go back very far into recent history to see why this could be. As many of us were glued to our televisions, trying to process the horror of what was happening in Sandy Hook, a fair number of Twitter users were still happily pumping out platitudes about what a “great day” it was, or worse, pushing promotions that seemed incredibly insensitive. In other words, while Twitter was exploding with breaking news on a terrible tragedy, some people (and more than a few companies) came off looking incredibly out of touch, or downright soulless.

No doubt a few people were informed as to what was going on, but it’s also a good bet that a lot of the blame can be hoisted onto the shoulders of pre-scheduled social media. Because the software was operating on autopilot – with no one watching it regularly – things just got worse and worse.

The bottom line? Scheduled tweet services can be a nice tool that gives you convenience, but real-time social media posting is usually a better idea. At the very least, you want to ensure that you’re keeping a close eye on your accounts so you aren’t sending the wrong messages, at the wrong time, and turning off friends, colleagues, and customers in the process.

By David A. West  Join me on Google+