Tag: Marketing Strategy

InBound Methodology Certification

As an important aspect of Marketing Automation, the newest service offered by CAYK Marketing, we’re making sure that our advisors are trained in InBound Methodology. Today, we’re happy to say that yet another of our team members has earned her HubSpot Certification! Congratulations to Dakota on achieving your InBound Certification. Marketing Automation is a passion
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Inbound Marketing Automation

Over the past six months, the CAYK team has been busy putting together our newest service offering: Marketing Automation. A part of this process is ensuring that our advisors are trained in InBound methodology. Congratulations to Danielle for achieving your InBound Certification. We believe that Marketing Automation is more than just the software. Certainly, selecting
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How to Create Effective Online Content

Content is the lifeblood of digital marketing. If you have any hopes of keeping your organic traffic strong, it’s all about keeping the quality of your content in tip-top shape. So how does one actually maintain quality control in a dependable way? Let’s run through a few key strategies. Create Something of Value One of
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The Growing Importance of Real-Time Marketing - CAYK Marketing - Digital Marketing Calgary

The Growing Importance of Real-Time Marketing

The digital age of marketing is far from a new trend. We’re constantly plugged into social media looking for current world news and cultural events that will affect our business. Many businesses have already realized that they can take advantage of this constant connectivity. These businesses are utilizing real-time marketing efforts to appeal to both
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Revisiting Last Year’s Resolutions - Cayk Marketing - Internet Marketing Calgary

Revisiting Last Year’s Resolutions

For a lot of business owners, “get on top of Internet marketing” is right up there on the New Year’s resolution list next to “lose a few pounds” and “join a gym.” It’s something they truly want and intend to do, but never quite seem to get around to. So are you one of the
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Did You Meet Your 2013 Marketing Goals?

December is a good time to take a step back and evaluate all the different parts of your company, and your marketing in particular. By now, you probably have a pretty good idea of whether or not you’re on track to meet your new sales and revenue targets. So, did you meet your 2013 marketing goals? If
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