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Calgary Marketing News Company Updates

InBound Methodology Certification

As an important aspect of Marketing Automation, the newest service offered by CAYK Marketing, we’re making sure that our advisors are trained in InBound Methodology. Today, we’re happy to say that yet another of our team members has earned her HubSpot Certification!

Congratulations to Dakota on achieving your InBound Certification.

Marketing Automation is a passion of ours, and we believe it’s important to recognize how it goes beyond the software platform. You need to right people leading and managing the project to draw your audience in.

To learn more about CAYK’s marketing automation service, please visit http://cayk.click/ma

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Calgary Marketing News Internet Marketing

Inbound Marketing Automation

Over the past six months, the CAYK team has been busy putting together our newest service offering: Marketing Automation. A part of this process is ensuring that our advisors are trained in InBound methodology.

Congratulations to Danielle for achieving your InBound Certification.

We believe that Marketing Automation is more than just the software. Certainly, selecting the right platform is important, but it is the deployment of the program that counts. Marketing automation demands a strategy, a content development plan, and proper setup. A team profile will include a project manager, writers, videographers, photographers, and web developers.

To learn more about CAYK’s marketing automation service, please visit http://cayk.click/ma

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Content Internet Marketing Online Marketing

How to Create Effective Online Content

Content is the lifeblood of digital marketing. If you have any hopes of keeping your organic traffic strong, it’s all about keeping the quality of your content in tip-top shape. So how does one actually maintain quality control in a dependable way? Let’s run through a few key strategies.

Create Something of Value

One of the first things a potential client will want to do when visiting your website is know that you care about your work. In order for this to happen, you need to create informative, well-composed content on a regular basis. This demonstrates that you are knowledgeable in your field and have put genuine care and effort into building a site full of engaging material just for them. Blogging is excellent for this, and once you throw great images or even quality video into the mix, you’ll have an irresistible variety of content that shows you mean business.

Optimize!

Having an engaging site is one thing, but actually drawing visitors to it is another entirely. This is one of the greatest strengths of a good blog. If done properly, your writing will have a measurable impact on your organic traffic once you get smart about SEO. Do some research into what keywords in your industry carry good weight for searchability, or even find ways to fit full search phrases into your blog to cover your bases. Careful not to overdo this, however. Your blog should be readable in a natural way without feeling like a robotic collage of search terms!

Your Call to Action

One thing that many fail to consider as an important element to their site’s content is a call to action. This is a section at the end of your blog post or even beneath your embedded video that encourages the reader into action after they’ve learned about the business. Without it, a blog can seem unenthusiastic about making contact with the visitor. It’s critical to let the reader know what you’re genuinely eager to get in touch with them and discuss their needs. Different sites will write a call to action in different ways, but we like to do them like this:

At CAYK, we put our marketing expertise into practice every day to provide quality, enriching content for our visitors. If you’d like to find out how you can make this work for your business, give us a call at (403) 456-0072 today!

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Calgary Marketing News Internet Marketing

The Growing Importance of Real-Time Marketing

The digital age of marketing is far from a new trend. We’re constantly plugged into social media looking for current world news and cultural events that will affect our business. Many businesses have already realized that they can take advantage of this constant connectivity.

These businesses are utilizing real-time marketing efforts to appeal to both current and potential clients who are constantly checking and updating their social media feeds. Embracing real-time marketing will help your company respond more quickly to events that you can leverage to drive interest in your products or services.

In fact, studies have shown that when real-time marketing is included in the marketing mix, consumer sentiment, purchase intent, interest, likelihood to recommend, and serious consideration all increase significantly.

When Does Real-Time Marketing Come Into Play

Many great examples of real-time marketing can be seen during any major sports or entertainment event. During the Super Bowl, for instance, your company can drive extra traffic by strategically tweeting live or utilizing trending hash tags that catch the attention of an audience that you wouldn’t normally connect with otherwise.

The recent partnership announced by Twitter and Google is set to have a huge affect on the real-time marketing world. Now that Google has agreed to list popular tweets in their search results, the impact of a well-timed tweet during a large event can have exponentially more impact.

For example, an amusing joke about a celebrity during the Oscars may not only be seen by those currently searching for that celebrity on Twitter, but it may now also reach those typing that celebrity’s name in their Google search bar.

The Importance of Preparing a Content Strategy

While posting content that promotes your brand on Twitter is a good way to engage plenty of users, the number of users that you can reach via Google is infinitely larger. That being said, a misconstrued tweet might also result in more critical feedback as a result of Google and Twitter’s newly formed partnership.

When you post something that has negative backlash on Twitter you can easily go back to delete the tweet before things spiral too far out of control. With the newly announced partnership, however, your tweet may remain in Google’s Index well after it is removed from Twitter.

This heightens the need for company’s to carefully consider their real-time posts before sending them out into the world. The hope is that this will encourage companies to improve the overall quality and originality of the content they post.

Real-Time Marketing is Impactful and Essential

According to CMO.com, while 60 percent of marketers admitted that they struggle to personalize real-time content, 77 percent of marketers surveyed felt strongly that real-time, personalized marketing was crucial to their business’ advancement.

Marketers surveyed by CMO.com also reported that their real-time marketing efforts lead to a better customer experience and, therefore, increased customer satisfaction. It has also helped companies improve their customer retention rate and many have also begun to explore the possibilities for driving additional revenue by creating personalized offerings that serve clients’ direct needs.

As a marketer, it’s essential that you understand the importance of real-time marketing and take the time to outline a strategy to reach a larger audience in light of the recently announced Twitter-Google partnership. By designing a real-time content strategy that capitalizes on popular news and events, your company will be able to appeal to an increasingly broad market.

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Internet Marketing

Revisiting Last Year’s Resolutions

For a lot of business owners, “get on top of Internet marketing” is right up there on the New Year’s resolution list next to “lose a few pounds” and “join a gym.” It’s something they truly want and intend to do, but never quite seem to get around to.

So are you one of the thousands who decided to get more active with blogging, search engine optimization, social media, or pay-per-click advertising in 2014? And did you actually get around to doing it?

If you haven’t – or just feel like now is the right time to start growing your business online – we have some good news for you: It’s not as difficult, expensive, or time-consuming as you might think. In fact, if you’re thinking about making a new web marketing resolution, here are a few things you should know:

Internet marketing isn’t that complicated. Although there are a lot of buzzwords and statistics thrown around with Internet marketing, the ideas are still simple. The goal is just to identify your potential customers, bring them to your website, and then get them to make a purchase or an inquiry.

It’s OK to start small. You don’t have to start with a massive Internet marketing campaign all at once. In fact, it’s often better to begin with what you know and work your way up from there.

Having the right creative team makes all the difference. You want good advice, strong web designs, and marketing messages that help you stand out in a crowd. To get those things, you need to have creative and experienced minds on your side.

The sooner you get started, the better off your business will be. The sooner you begin, the sooner you can start enjoying more sales (and stop falling behind your competitors who already have Internet marketing plans in place).

If you don’t have a comprehensive and effective Internet marketing plan in place, you’re placing your business at a huge disadvantage and putting your future income into doubt. Regardless of what kind of products or services you offer, you can bet people are going to be looking for it on the Internet and turning to Google to find out more about your company. What will they find?

If it’s time to revamp your marketing strategy with an eye toward getting bottom-line results, get in touch with the team at CAYK® today!

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Calgary Marketing News

Did You Meet Your 2013 Marketing Goals?

December is a good time to take a step back and evaluate all the different parts of your company, and your marketing in particular. By now, you probably have a pretty good idea of whether or not you’re on track to meet your new sales and revenue targets.

So, did you meet your 2013 marketing goals?

If you did, what will you do next year to keep the momentum going?

As you’ve probably already learned by now, what you did to get to a certain point isn’t necessarily enough to keep you moving past it. In other words, even the most successful marketers have to try new campaigns and ideas once in a while. So, if you have a winning plan in place, be sure to identify and keep the elements that are already working for you. At the same time, though, look for areas where you could find a little bit of improvement next year, too.

And if you didn’t, why not?

There are lots of reasons your 2013 marketing might not have gone the way you wanted it to. Perhaps you didn’t have the budget you planned, were missing key personnel for part of the year, or just didn’t execute a strategy the way you had hoped. Regardless of the specific cause, see if you can think of ways to avoid the same pitfalls for next year. No single mistake is ever usually damaging to a business unless it’s repeated again and again.

Although a lot of people like to focus on the creative aspects of marketing, assessing your team, goals, and performance from time to time is one of the best ways to find new directions going forward. Whether or not you are successful with your marketing goals in 2013, now is the perfect time to start looking ahead to bigger and better things next year.