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Online Marketing

Starting the Year with Inbound Marketing Automation

Digital marketing can take your business on many exciting journeys, and each journey will yield the best results when you put your best foot forward from the start. What better way to start 2018 than with a technology as sophisticated and dynamic as marketing automation?

Why It Will Jump-Start Your Year

It’s often wise for a business to begin the year with an assessment of and upgrade to their website. First and foremost, you need to convert leads as consistently as possible, a goal which has new and challenging strategic requirements with every passing year. There are few tools and techniques out there in the world of digital marketing that can help you convert your visitors better than marketing automation. It’s not enough to just make your landing pages look good with flashy design and clever copy. You need to take things to another level, addressing each visitor with directness and maximum relevance.

The Inbound Way

While marketing automation is great for gathering information on your leads and allowing a more relevant experience to grow from it, it can’t do as much on its own. As usual, if you only see half the picture, you’ll probably end up falling short on your goals. Every technology needs a complement that can enhance its strengths and balance out its weaknesses. This is why taking an inbound approach to marketing automation is something that all modern businesses should seriously consider. If you don’t attract those visitors with good keyword strategy, enticing content, and smart use of social media, your automation technique simply won’t have any leads to convert.

Where to Begin?

Once you know the ingredients that will lead to a higher flow of visitors and a more reliable rate of conversion, everything becomes a question of how to combine and execute those ingredients in the right way. As is often the case, inbound marketing automation takes time and effort to show the results you need. With the right help, all of the technical ins and outs will be taken care of for you so that you can focus on running your business. This is the value of an experienced marketing team. The one you choose should prioritize communication, honesty, and diligence above all else. This is what is needed in order to get those visitors to the pages that will make them your clients!

If you want your business to speak to its audience in a more direct and adaptable way, CAYK has everything you need to make it happen. For a comprehensive, holistic marketing solution that truly delivers results, give us a call at (403) 456-0072 and put your best foot forward today!

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Internet Marketing Online Marketing

3 Reasons Why Your Blog Is Only Getting More Important

In the field of digital marketing, trends come and go. Some techniques stand the test of time while other fall out of favour. So what about your blog? Not only is this tool still a critical asset, it’s only going to become more and more important for you to maintain one. Here’s why.

The Competition

As new ways to distinguish your business present themselves, things will only get more competitive. Blogging isn’t what it used to be. The tools used for it and the forms of content that blogs can be used to present have diversified radically over the past decade. Content management systems, trends in visual information like infographics and video, and other factors have put more power at your fingertips, but they’ve done the same for your competitors. This means that as time goes on, your blog only becomes more and more critical to your ability to stand out.

Integration of Efforts

No blog stands alone. Your content is a part of your marketing strategy that affects many others, and the way in which these elements integrate with one another is only growing more complex as time goes on. For instance, with the rise of inbound-focused marketing automation, it’s more critical than ever that your site has the power to generate leads. You’ll really be in business when you can draw in new traffic with your blog and combine it with strong conversion rate optimization and automation technique. As marketing continues to change, so does your blog’s role in your strategy, so keep up accordingly!

Positive Side-Effects

It’s simple to list all of the primary effects of maintaining an excellent blog, but if you’re doing it right, the advantages don’t stop there. Firstly, it’s a great source of motivation to keep your knowledge as sharp as possible. The more consistently up to speed you are in your field, the higher the value and reliability of your content will be. This is an incentive that’s hard to lock down when you don’t have the blog and its audience to keep you driven. As time goes on, your leads and clients will expect you to keep your quality optimized, so it will only become more critical to your brand.

Are you taking your blog seriously as a means to increase traffic, boost your credibility, and get a jump on the competition? If not, you should be! Among our many services, help with inbound techniques like blogging is one of our specialities. Call (403) 456-0072 to get started today!