Calgary Marketing News

Appreciating Your Clients

At CAYK, we like to talk about the importance of a personal touch in maintaining a strong network. This advice may seem like it only applies to converting potential clients into new clients, but the truth is that your customer community deserves your sincere appreciation! Here are a few ways you can build a strong rapport with the people you’ve served.

Sending a Card

When the holidays come around at the end of the year, this is a perfect opportunity to get in touch with your clients by sending a holiday card. It allows you to update them briefly on what a great year you’ve had (thanks to them) and how pleased you are to have worked with them. They’ll be pleasantly surprised to find that you’ve made an effort to stay in touch and that their business was important to you, not only as a client but as an important part of your community.

Using Social Media

Among the many misconceptions about social media out there, one can be particularly detrimental to your network: don’t think of it merely as a marketing tool! No matter how beneficial it is as a way to ensure conversions and expand your reach, it’s also an excellent way to reach out to clients you’ve already had a working relationship with. Get feedback from the people who have helped to sustain your business and learn what they found most valuable or in need of improvement about your services. Not only this, but take some time to engage in more personalized ways. A “happy birthday” or “congratulations” will go a long way.

Staying Up to Date

This all requires that you dedicate time to staying updated on the well-being of your current and past clients. Has anyone had a baby? Bought a house? Started a company of their own? Social networking allows us to stay connected with and up to date on the people around us. This will serve your business in lasting ways. At the end of the day, it’s all for the sake of building a strong community around what you do!

Our team recognizes the importance of everything that goes into running a great company. It’s not just about revenue and content, it’s about people and relationships. For more info on making a better impact on your network, give CAYK a call at (403) 456-0072 today!

Online Marketing

What Should Be a Part of Your Marketing Plan Next Year?

Now that we’re in the later stages of 2015, it’s a good idea to take a look at what lies ahead for next year. What strategies should you include in your marketing plan and why? To help you stay ahead of the curve, here are a few key suggestions.

SEO & Adwords

The use of search has mainly happened in engines such as Google, but this will expand more and more to social media platforms themselves. Facebook is perhaps the best example of this because their internal search function is undergoing a transformation into an actual search engine. It will then benefit you to optimize your profiles just as attentively as you optimize your blog. And don’t forget the rising importance of content optimization! This is key both for your SEO and your Adwords campaign, as Google is shifting the emphasis of Dynamic Search Ads away from keywords and toward the relevance of your content at large.

Social Media

Sometimes it seems like social media changes more rapidly than anything else. The ways in which different platforms are perceived and used for certain types of content is always in flux. If social media has taught us anything, it’s to stay open minded about what platforms are relevant and potentially advantageous to business. Given its astronomical user base, Instagram is overdue for large-scale implementation of ad strategies, older age demographics are adopting Facebook at increasing numbers, and even Snapchat has proven itself as a rising star in the marketing world. Never be too quick to rule anything out!


Content is still an indispensable part of any marketing plan and blogging is one of the best ways to stay on top of this. This is because the numbers are increasingly in favor of content-driven strategies. The vast majority of users have and will continue to lean towards certain brands based on the quality, variety, and insightfulness of their writing, video, infographics, and other items. As mentioned above, this is becoming a key factor in the world of search now that algorithms have changed and the Knowledge Graph has transformed SEO. Get creative and your audience will notice!

Every year brings plenty of new things to learn about digital and traditional marketing. CAYK is here to help you stay sharp and keep your marketing plan up to speed! Feel free to get in touch today at (403) 456-0072.