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Online Marketing

What to Do If You Need More Business Now

The success of your marketing plan and how quickly you get results depends on what tools you use and how. Some take time while others are more immediate. So what if you need results as soon as possible? Here are a few things you should consider.

AdWords

If you want to spark a boost in traffic and start locking down more conversions with an AdWords campaign, it’s important to have a budget, use careful strategy, and maintain feasible expectations. Bid intelligently on keywords with good search volume, write relevant ad copy that ranges from referring to specific services to covering broader terms, and focus on getting the most clicks from your budget as possible rather than splurging on high visibility. That last one is key in the early stages of a campaign, especially for a small business. High visibility does not necessarily mean more conversions, so don’t overstretch your budget and compromise your ROI!

Irresistible Offers

Making offers is a pretty flexible approach because it can be designed to both convert potential clients and retain current ones. When it comes to current clients, make time-limited special offers via email or social media campaigns. Target your offers by taking note of what services your clients rely on most often and discounting them or combining them into packages. When it comes to potential clients, offers are sometimes made in exchange for information. Trials, demos, coupons, or specified consultation offers that become available upon the completion of a form can be a great way to get those conversions rolling again.

Reflecting On Your Practices

There are many practical possibilities out there for getting your numbers back to where they should be, but what about your instincts? Marketing expertise will get you far, but no one knows your business better than you do. Take a few steps back and build a snapshot of your company when it was particularly busy. What were you doing correctly? What has changed? Is it a result of factors on the outside affecting your industry, or factors on the inside affecting your decisions? Clear and concise understanding of these considerations will allow you to adapt and get truly time-efficient results from your marketing tools!

While good things do come to those who wait, CAYK understands that sometimes you need swift marketing tactics that will help to get you back on the right foot. Call us at 403-456-0072 to find out how we can help!

Categories
Calgary Marketing News

Appreciating Your Clients

At CAYK, we like to talk about the importance of a personal touch in maintaining a strong network. This advice may seem like it only applies to converting potential clients into new clients, but the truth is that your customer community deserves your sincere appreciation! Here are a few ways you can build a strong rapport with the people you’ve served.

Sending a Card

When the holidays come around at the end of the year, this is a perfect opportunity to get in touch with your clients by sending a holiday card. It allows you to update them briefly on what a great year you’ve had (thanks to them) and how pleased you are to have worked with them. They’ll be pleasantly surprised to find that you’ve made an effort to stay in touch and that their business was important to you, not only as a client but as an important part of your community.

Using Social Media

Among the many misconceptions about social media out there, one can be particularly detrimental to your network: don’t think of it merely as a marketing tool! No matter how beneficial it is as a way to ensure conversions and expand your reach, it’s also an excellent way to reach out to clients you’ve already had a working relationship with. Get feedback from the people who have helped to sustain your business and learn what they found most valuable or in need of improvement about your services. Not only this, but take some time to engage in more personalized ways. A “happy birthday” or “congratulations” will go a long way.

Staying Up to Date

This all requires that you dedicate time to staying updated on the well-being of your current and past clients. Has anyone had a baby? Bought a house? Started a company of their own? Social networking allows us to stay connected with and up to date on the people around us. This will serve your business in lasting ways. At the end of the day, it’s all for the sake of building a strong community around what you do!

Our team recognizes the importance of everything that goes into running a great company. It’s not just about revenue and content, it’s about people and relationships. For more info on making a better impact on your network, give CAYK a call at (403) 456-0072 today!