Online Marketing

Herding Cats: Why Doing Everything Without a Marketing Team Is So Difficult

If you own a business, you probably have plenty of experience being in a leadership position. One thing that can get a bit overwhelming is delegating between large numbers of people. Believe it or not, the same can be true of your marketing plan.

What Successful Marketing Requires

These days, the range of skills and tasks required for good marketing is more diverse than ever. This is because the modern world of business demands that you cover as many bases as possible. A website, an active social media presence, images and video production, pay-per-click campaigns, and a consistent brand are all examples of how your marketing plan may be divided into projects of varying types. The best campaigns will dedicate a substantial amount of time and expertise to each individual component so that the whole package can truly elevate your business.

The Individual Specialist Approach

One way to accomplish this for your company is to seek out the skills of many individual specialists. In theory, each individual specialist is good at what they do because they’ve devoted time to that one task rather than covering a wider range of knowledge. Unfortunately, there are many problems with this scenario, and two stand out in particular. Firstly, the costs can add up qutie a bit, as specialists tend to use their skills as a way to justify higher rates. Secondly, you’ll be responsible for a lot more delegation and organization than you might have time for. Effectively, you’ll have a whole other branch of your company to run!

The Unified Team Approach

Alternatively, you can seek out and establish a relationship with a team that covers the full range of necessary marketing endeavours for your business. The major advantage here is that a fully qualified agency is its own self-managed entity. They can be trusted to provide a package that will give your company the marketing edge it needs without requiring all that extra work on your end. The best teams will shape a strategy for you depending on the unique circumstances and requirements of your business, communicating with you throughout the process to ensure an excellent experience. Sounds a lot better than herding cats and dealing with a handful of expensive independent contractors, doesn’t it?

Are you ready to outfit your company with a team that will provide a comprehensive marketing solution you can rely on? Get in touch with CAYK at (403) 456-0072 today to get started!

Website Development

How CAYK Can Help You Successfully Launch Your New Business

The CAYK team has worked with a number of individuals who have just founded their business. If you want your company to be a successful endeavor, starting off on the right foot will make all the difference. We can help make it happen!

Design and Web Development

One of our specialties here at CAYK is in designing the visual identity and web presence of your business. Firstly, every business needs a logo or wordmark. You’d be surprised how much information you can fit into a single graphic that will convey a strong sense of your company’s philosophy and attitude. The same can be said for the design and construction of your website. While our digital marketing strategies will equip your website with everything it needs to succeed as a commercial asset, we will also make it look great and design it so it’s easy to use. Once you’re outfitted with a logo and site, your company will possess a level of legitimacy that helps you stand out from other newly formed businesses.

Branding and Promotional Material

Your logo or wordmark is critical, but it is only one component of a larger branding strategy. We’d love to help your new business establish a unique and recognizable signature characterized by design choices, writing style, your approach to your industry, and more. It’s also important to combine this brand with promotional material that will get the word out about your company. Whether it’s print items or special offers, we can establish a name for you and a wider awareness of what you have to offer.

Reaching Out

Of course, getting things started properly isn’t just about communicating with people through the web and traditional modes of marketing. It’s also about actively engaging with the community. This is an aspect of building a new enterprise that many often forget to make a priority. From sponsoring a local sports team to hosting a fundraiser, there are many possibilities. With our expertise in local engagement and community growing, we’re there to assist in solidifying a mutually positive relationship between your business and those around you. Once you have all the pieces together and all your bases are covered, your journey as a business owner has only just begun!

If you’re about to get your new business off the ground, our team would love to guide you towards success. Give CAYK a call at 403-456-0072, and we can help make your vision a reality!

Company Updates Google Industry News Uncategorized

September 2015 – Google Events

We have several events planned in September and hope that you will join us.

Starting on the 10th, we are hosting a webinar to follow up the Google Mobile Friendly Update that occurred in April. This is an easy one for people to join us right from their own desk!

Do you eat breakfast? The Digital Breakfast with Google on September 23 will be right up your alley. Join us at the Willow Park Golf & Country Club for breakfast and meet our Google Agency Representatives.

Winding up the month on the 30th, we are hosting our 3rd Google Partners Connect. This is a casual meeting over coffee – a great opportunity to network. During this event some of Google’s top Advertising professionals will stream in LIVE and present on the most current trends in digital marketing.

I hope that you will join us. Call me if you have any questions at <span class="**403-456-0072**-CAYK">***403-456-0072***</span>

David A. West
CAYK Marketing Inc.

CAYK WEBINAR | Post Mortem: Google’s Mobile Friendly Update | Sept 10, 2015 at 11am | Join David West and Melissa Gregory online for what promises to be a very interesting 35 – 45 minute seminar.
Register here –>

BREAKFAST with GOOGLE | Sept 23 at 7:45am | Join David & the CAYK team as we meet “live” at the Willow Park Golf Club. Meet our Google Agency representatives and be exposed to some of the most current information available about digital advertising –> Limited Seats –>
RSVP here –>

GOOGLE Partners Connect | Sept 30, 2015 at 9:30am | Join us, in person | The Internet gives every business a chance to achieve success. We’d like to invite you to join our agency for a Google event designed to help you reach your business goals online. It’s a great opportunity to learn from digital marketing and advertising experts about how to grow your business online. –>
RSVP Yes here –>