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Search Engine Optimization

3 Keys to Successful SEO

Any business owner who wants to keep their company competitive and firmly grounded in the present should embrace the importance of SEO. However, it’s not an easy area of marketing to dive into without knowing a few key essentials. Here are three bases you need to have covered.

Do Your Research

Preparation and research are everything. For instance, form a clear vision of your audience and what information in your industry they will find useful and engaging. Combine this is with a blog that is scheduled consistently and written well. Have a good understanding of key terms that you need to tap into. Make it a priority to know your KPIs (key performance indicator) and establish actionable goals as well as the ways in which you will assess whether or not you’ve reached them. Don’t just eyeball your performance, use the right analytics tools to pinpoint what pages are bringing you high-quality traffic and what SEO decisions made that traffic possible.

Combine Your Tools

SEO doesn’t exist in a vacuum, it’s one of many components of your marketing strategy, and they all need to work collaboratively and dynamically to add up to a successful approach. Use social media to link to the article content on you site that holds the key to your ranking improvement. Pay attention to what landing pages in your PPC strategy have given you the best ROI and take that into consideration when developing pages for SEO purposes. Use an open-source CMS like WordPress that allows you to fully realize the content you envision in the best way possible. In other words, be mindful of the roles of all your tools and think holistically!

Get the Right Help

Applying all this theory is often easier said than done, and that is why working with a great digital marketing team is so powerful. Due to the nature of SEO, assessing performance takes time, and a misstep can cost you a lot of it. Whether you need help writing high-quality blogs at a consistent rate, have trouble learning all the analytics tools out there, or just want to put the search ranking of your business into the hands of a seasoned expert, a partnership with a holistic digital marketing firm could be the best SEO decision you’ve ever made!

A high search ranking for your business demands a commitment to smart tactics, savvy use of your platforms and web development, and genuinely valuable content. With the help of the team at CAYK, you’ll hit the bullseye in these departments and more. Call (403) 456-0072 today!

Categories
Search Engine Optimization

Common Myths of SEO

What exactly SEO involves and how it is used has changed in many ways over the years. Therefore, it’s only natural that there are a number misconceptions about it. If you’re not careful, they can lead you astray, so here are a few that are particularly common and worth busting.

Keywords Are the Center of the SEO Universe

As Google and the nature of content have both evolved since the late ‘90s, this couldn’t be further from the truth. Your content needs to be of the utmost quality and utility, reading not like a pile of keywords to be crawled by Google, but an intelligent assemblage of ideas and valuable information.

It’s a Purely Technical Task

It may seem that formulating your site for optimal search ranking falls entirely under the territory of a tech person. The truth is, however, that SEO isn’t just about the data or the analytics. You’d be surprised how intuitive, engaging, and enjoyable it can be to work in close collaboration with your marketing expert to shape the online image and visibility of your company.

It’s a One-Shot Procedure

It’s not uncommon to encounter businesses who assume that the act of optimization begins and ends. It’s not like building a site or designing a logo. It’s an ongoing process that shifts and evolves as moves forward. It also takes time! Think of it as watering a plant. Even after your plant finally grows, it won’t stay alive without the attention and care that it needs!

Good AdWords Leads to Good SEO

Some believe it’s an intuitive leap to assume that a well-conducted PPC campaign will improve organic search rankings. This is a pretty big error. Both technically and strategically, your investment of money into advertising and time into SEO are very separate processes. They carry their own significance, benefits, and set of results.

It’s All About #1

Being determined to rank #1 for the most popular search term in your industry will both consume too much of your time and, most likely, detract from your overall search performance. Ranking highly for a large number of long-tail search terms which refer to more specific pieces of information in your content will be much more helpful to your visitors and more beneficial to your ranking.

Hoping to look out for more pitfalls in the world of SEO? Give CAYK a call at 403-456-0072 today and we’ll make sure you always have the right idea!