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Internet Marketing

Does It Matter if Your Internet Marketing Company Is in Canada?

Some web designers and Internet marketing companies would like you to think that our work revolves around pixels and code. If that were true, then hiring a vendor from Canada might seem like a nice luxury, but ultimately one that would cost you too much money for too little benefit.

It’s hard to argue with that line of thought. In theory, you can get quality web design and Internet marketing assistance from anywhere on the globe, because it technically requires little more than a web connection and a basic understanding of things like Google and HTML.

However, as anyone who has experience in this industry can tell you, there is more to Internet marketing than slapping a few lines of code together, and where you turn for assistance can make a huge difference.

That isn’t just because your favorite Calgary web designer is on the same time zone as your business; it goes a lot deeper than that. Here are three quick but critical advantages you get from working with a Canadian Internet marketing firm:

1. Your marketing company can get to know you. There’s a reason long-distance relationships rarely work out. If you want a web designer to know your business in a way that lets them maximize your online opportunities, you should choose a local firm.

2. They can understand your customers and marketing proposition. If you’ve ever tried to call an overseas customer service center and been frustrated when they can’t understand the product or concern, you already know what this issue is about. Do you really want to run your marketing the same way?

3. You can find a business with the right reputation for service. Let’s face it: An overseas company could disappear with your money overnight and you wouldn’t be able to do anything about it. Do you really want to take that kind of risk?

Lots of people would like to convince you that you can get great Internet marketing help from anywhere, but that’s just not the truth. Call our team today and see what kind of difference we can make in your business!

By David A. West  Join me on Google+

 

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Calgary Marketing News

Did You Meet Your 2013 Marketing Goals?

December is a good time to take a step back and evaluate all the different parts of your company, and your marketing in particular. By now, you probably have a pretty good idea of whether or not you’re on track to meet your new sales and revenue targets.

So, did you meet your 2013 marketing goals?

If you did, what will you do next year to keep the momentum going?

As you’ve probably already learned by now, what you did to get to a certain point isn’t necessarily enough to keep you moving past it. In other words, even the most successful marketers have to try new campaigns and ideas once in a while. So, if you have a winning plan in place, be sure to identify and keep the elements that are already working for you. At the same time, though, look for areas where you could find a little bit of improvement next year, too.

And if you didn’t, why not?

There are lots of reasons your 2013 marketing might not have gone the way you wanted it to. Perhaps you didn’t have the budget you planned, were missing key personnel for part of the year, or just didn’t execute a strategy the way you had hoped. Regardless of the specific cause, see if you can think of ways to avoid the same pitfalls for next year. No single mistake is ever usually damaging to a business unless it’s repeated again and again.

Although a lot of people like to focus on the creative aspects of marketing, assessing your team, goals, and performance from time to time is one of the best ways to find new directions going forward. Whether or not you are successful with your marketing goals in 2013, now is the perfect time to start looking ahead to bigger and better things next year.