Tag: Advertising

Weather based advertising

Weather Based Advertising

The weather has a large influence on human behaviour, including consumer purchasing behaviour. Temperature, humidity, snowfall, and, especially sunlight, or the lack of it, can

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SEO and SEM Marketing

What is SEO and SEM Marketing?

Search engines drive the majority of internet traffic. SEO (search engine optimization) and SEM (search engine marketing) are commonly used digital marketing terms, naming strategies

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Google Partner

What is a Google Partner?

The Google Partners program was designed for marketing agencies to manage Google Ads accounts on behalf of brands/businesses. It’s active in over 60 countries and

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