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Website Development

What Makes a Business Website Mobile-Friendly?

Mobile technology has revolutionized the way that consumers get the products and services they need. Expectations are higher than ever, and every business needs to stay mobile friendly if they want to compete. So what exactly makes or breaks the mobile-friendliness of your site?

Design & Usability

One key factor determining the mobile friendliness of a website is how usable it is for mobile users. Your site’s ability to adapt to the dimensions of the device (also known as responsiveness) is only one part of the picture here. The mobile-optimized layout of a site must be designed to account for the specific demands of mobile browsing. Larger buttons, precise text formatting, and streamlined navigation architecture are just a few examples. If your mobile site isn’t properly designed will all of the right elements in mind, 57% of visitors will not recommend your business. Mobile users are expecting a smooth experience!

Technical Factors

Of course, there’s more than just surface-level design to consider. A variety of technical and backend factors can add up to affect the mobile friendliness of a site. Viewport meta tags, for instance, are crucial for ensuring that your site is responsive to the dimensions of the user’s device. Meanwhile, page load speed has a considerable effect on bounce rates. If your mobile site takes more than three seconds to load, 53% of your users will leave. Everything from your use of images to how you implement JavaScript and CSS will contribute to this. Finally, using Flash on a mobile site is a big no-no, since it’s not supported by Android or iOS devices.

Mobile SEO

Since 2015, Google has given increasingly more weight to mobile friendliness as a ranking signal. In fact, over the past year and a half, their system has begun to index mobile sites first and their desktop counterparts second. In other words, your mobile site has more influence than ever over your company’s visibility and mobile SEO is pretty much non-negotiable. This probably has something to do with the fact that over half of Google searches are mobile. By having a responsive site (the form of mobile-friendliness preferred by Google) that is both highly usable and technically sound, you’ll have some of your most essential SEO bases covered.

When the web design and development team at CAYK builds a site for your business, they’ll ensure that it meets every standard for mobile use and mobile SEO. Don’t miss out on the mobile traffic and conversions that you need, call (403) 456-0072 to mobile-optimize today!

Categories
Website Development

Your Website This Year

The average internet user encounters countless websites. Whether they belong to corporations, sole proprietorships, or nonprofit organizations, the best ones follow the latest standards. These standards can make or break your business, so what exactly does your site need to catch up?

Up-To-Date Design

Appearances may not be everything, but when it comes to your company’s website, they play a pivotal role in your conversions and the overall perception of your brand. Pay close attention to trending styles. Vibrant long scroll sites with great images tend to catch the eye these days. In addition to aesthetic concerns, you should always bear in mind functionality. It’s absolutely crucial that your site is mobile friendly, for instance, with a responsive layout that will earn you better visibility in mobile search. A visitor’s experience should be smooth and intuitive, flowing in a way that is logical and makes all information easy to find.

Contact Information

There are many different actions a visitor can take that would qualify as a conversion, but one of the most important is making contact. They don’t just want to fill out an online form or subscribe to your newsletter, they want to talk to a real human being. Your audience deserves more than one way to do this, and it should be as immediate as possible. Your phone number and address should be clearly marked on all pages of your site, you should utilize contact forms, and a live chat system should be implemented to give visitors the chance to connect with someone instantaneously. Demonstrate that you’re there for them!

What About Your Content?

You’ll be lost if you forget the importance of the actual content that exists on your pages. There are a few factors to consider here. First, variety makes a big difference. Get creative with the way you convey information on your site, exploring methods such as video content and infographics if it suits your industry. Second, know your audience and factor that into how your written content takes shape in terms of tone and style. Don’t forget long-tail key phrases that will help to boost your SEO efforts. Finally, always stay ahead of the curve and remain aware of current trends in content creation!

If your business isn’t equipped with a contemporary website that meets all the necessary requirements, you may never know how much growth you can achieve. No company should settle for a sub-par site, so call CAYK at (403) 456-0072 to find out how to upgrade yours today!