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Internet Marketing Search Engine Optimization

There’s More to Marketing Than Just PPC

We love the versatile and detail-oriented nature of an AdWords strategy, but the current digital marketing landscape is far too rich and varied to focus entirely on PPC. We’d like to run through the other superstars of the marketing arsenal so that you know what you have at your fingertips.

SEO and Search Marketing

Trying to buy your way onto search results pages with PPC isn’t the wisest or most cost-effective strategy for visibility. You’ll need to support your AdWords campaigns with diligent SEO practices so that your organic reach can compete with those of other companies. Great content with plenty of variety, smart on-page SEO, and other methods are very important!

Social Media and Community Management

No marketing strategy is complete without consideration of your wider audience, particularly with regards to how different leads and clients are linked together into a larger online community. Managing this with holistic yet detail-oriented application of social media platforms is the way to go. Engage with your followers and maintain a familiar, personal touch!

Blogs and Content

This is an important component of SEO, but its territory is rich enough to be examined in its own right. Your blog needs to strike many balances. It must provide detailed expertise while remaining accessible, have depth and variety while staying concise, and be consistent and reliable without boring your readers. Explore video content, written content, graphics, and more!

Inbound Calls and Live Chat

Many of the factors we’ve listed can be regarded as modes of communication with your leads and clients, but it’s the phone and live chat window where the most direct and personal correspondence will take place. Teaming up with a skilled team of inbound call and live chat operators will ensure that each exchange adds up to a competitive client experience.

Smart Branding

Even if you’ve covered all of the above, you’re missing one more key ingredient: branding. Utilize every resource you can to built an attractive, approachable, and distinct brand for yourself. Everything from the design of your site to how you use modern forms of content like video will contribute to an image that will be remembered, respected, and preferred!

With so many tools at hand, it’s inspiring to imagine all the possibilities available to you. CAYK aims to help you explore and utilize the best methods available, and we do it with the unique attributes of your business in mind. Get in touch at (403) 456-0072 to get started!

Categories
Internet Marketing

What’s the Difference Between the Internet and the Web?

With so many digital technologies, resources, and strategies at hand in the digital world, there are all kinds of terminologies to keep up with, many of which get mixed up and misunderstood. “The internet” and “the web” are perfect examples. Here’s how to get them straight.

The Network of Networks

Before we had the World Wide Web, we had the internet. It developed out of a need for computer networks at various institutions and establishments to share information with one another across long distances. While several computers linked to one another locally would comprise a single network, the term “internet” refers to a massive super-network of interconnected networks. Information is exchanged in various ways, and this is made possible through protocols. These are standard methods by which data is transmitted between systems. Without them, data couldn’t get anywhere and we wouldn’t have the internet!

Surfing the Web

If we were to think of the internet as the entire system of data exchanged between computers and computer networks around the world, we would think of the World Wide Web as one means of accessing certain pieces of that data. The Web uses a protocol for accessing and transmitting data called HTTP. This data is displayed in the form of web sites as viewed through web browsers, all connected to one another via hyperlinks. It’s basically the information within the internet that we access, view, and share every day. Meanwhile, things like email data or banking data are transferred over the internet in a way that isn’t directly and openly visible via the World Wide Web.

Knowing Your Stuff

While it may seem like an overly technical distinction, the truth is that it’s important to understand today’s digital marketing concepts clearly in order to stay sharp and savvy when it comes to your marketing plan. “The internet” and “the web” are often mistakenly interchanged with one another as terms, and accurate usage of these and other forms of vocabulary is a big part of modernizing and optimizing your business. When you know your stuff, you can make truly intelligent use of technology to grow and reach more people!

Keeping your business modernized isn’t quite possible without a truly modern marketing plan. The CAYK team is always at the cutting edge of today’s marketing technologies, so give us a call at (403) 456-0072 to find out how we can keep you there too!