Tag: marketing

Benefits of Working with a Google AdWords Certified Partner - CAYK Marketing - Calgary Marketing Company

Benefits of Working with a Google AdWords Certified Partner

Is your company struggling to market itself effectively? Have you thought about bringing on a Google AdWords Certified Partner to help you? If not, you should know that certified partners have been trained to help you design and implement highly effective services and strategies that are up-to-date with the most recent developments in your industry.
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The Benefits of Investing in Owned Content - CAYK Marketing - Digital Marketing Calgary

The Benefits of Investing in Owned Content

With today’s accessibility to social media, many companies are using native advertising in the form of suggesting Facebook posts or promoting tweets that link to online publications that advertise their services. Often, the content of these publications doesn’t come directly from the company itself. Owned content is a growing trend that promotes the use of
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The Growing Importance of Real-Time Marketing - CAYK Marketing - Digital Marketing Calgary

The Growing Importance of Real-Time Marketing

The digital age of marketing is far from a new trend. We’re constantly plugged into social media looking for current world news and cultural events that will affect our business. Many businesses have already realized that they can take advantage of this constant connectivity. These businesses are utilizing real-time marketing efforts to appeal to both
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Why You Should Make the Switch to Responsive Marketing in 2014

Existing clients and contacts will already know that CAYK® has been beating the drum on responsive marketing for a couple of years now. As the new year comes into full swing, we are even more confident than ever that this is the best answer for businesses of all sizes to manage their different campaigns. We hope you’ll
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Do You Need Separate Online and Offline Marketing Partners?

For a while, after Internet business and online marketing became huge topics, it was necessary for ad agencies, graphic designers, and other creative vendors to distinguish themselves as “online” or “offline.” But, in 2014, do these distinctions still matter? And do you actually need separate vendors for online and offline marketing? For huge companies with multiple divisions and advertising
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The Three Easiest Things to Change in Internet Marketing

Earlier this month, we asked you to consider whether your 2013 marketing was a success or not, and specifically whether or not you have reached your biggest goals. We recommend that, if you didn’t, you look at different elements of your plan and see if you can find areas for improvement. You might be wondering what those
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Did You Meet Your 2013 Marketing Goals?

December is a good time to take a step back and evaluate all the different parts of your company, and your marketing in particular. By now, you probably have a pretty good idea of whether or not you’re on track to meet your new sales and revenue targets. So, did you meet your 2013 marketing goals? If
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How to Track the Deliverables of Responsive Internet Marketing

If you have done business with us recently, then you already know how excited we are to be able to bring responsive Internet marketing plans to so many companies in and around Calgary. One of the things we focus on with responsive marketing, of course, is continual improvement, rather than simply “sticking to what we’ve
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What's the Argument Against Responsive Internet Marketing?

Any time a new idea is introduced into the business world – and especially the world of Internet marketing – there are going to be some people who are going to fight. It’s no surprise then, that while Calgary businesses are embracing responsive Internet marketing plans, a number of agencies are pushing back against them.
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