Categories
Internet Marketing

Revisiting Last Year’s Resolutions

For a lot of business owners, “get on top of Internet marketing” is right up there on the New Year’s resolution list next to “lose a few pounds” and “join a gym.” It’s something they truly want and intend to do, but never quite seem to get around to.

So are you one of the thousands who decided to get more active with blogging, search engine optimization, social media, or pay-per-click advertising in 2014? And did you actually get around to doing it?

If you haven’t – or just feel like now is the right time to start growing your business online – we have some good news for you: It’s not as difficult, expensive, or time-consuming as you might think. In fact, if you’re thinking about making a new web marketing resolution, here are a few things you should know:

Internet marketing isn’t that complicated. Although there are a lot of buzzwords and statistics thrown around with Internet marketing, the ideas are still simple. The goal is just to identify your potential customers, bring them to your website, and then get them to make a purchase or an inquiry.

It’s OK to start small. You don’t have to start with a massive Internet marketing campaign all at once. In fact, it’s often better to begin with what you know and work your way up from there.

Having the right creative team makes all the difference. You want good advice, strong web designs, and marketing messages that help you stand out in a crowd. To get those things, you need to have creative and experienced minds on your side.

The sooner you get started, the better off your business will be. The sooner you begin, the sooner you can start enjoying more sales (and stop falling behind your competitors who already have Internet marketing plans in place).

If you don’t have a comprehensive and effective Internet marketing plan in place, you’re placing your business at a huge disadvantage and putting your future income into doubt. Regardless of what kind of products or services you offer, you can bet people are going to be looking for it on the Internet and turning to Google to find out more about your company. What will they find?

If it’s time to revamp your marketing strategy with an eye toward getting bottom-line results, get in touch with the team at CAYK® today!

Categories
Internet Marketing

Could You Pass an Internet Marketing Road Test?

Have you ever found yourself driving down one of Calgary’s streets, getting into a near accident with another driver, and shaking your head at them in disbelief… only to wonder whether you actually had the right of way when you think back on the incident later?

While those kinds of situations are thankfully rare for most of us, the point remains that the farther we get in life from the time when we had to take our first driving test, the more we tend to forget the little tips and rules of the road we were given so long ago.

The same thing occasionally happens with Internet marketing. Because the day-to-day process of gathering traffic, converting leads, and analyzing costs can be so overwhelming, it’s easy to forget about the fundamentals sometimes. That’s especially true when you consider that search engines, social media sites, and even best practices around things like email are changing all the time.

My suspicion is that a lot of us – even those of us who deal with Internet marketing on a daily basis – would struggle to pass a “road test” on the basics. That doesn’t mean we aren’t good at our jobs, just that it’s hard to keep up with everything that’s going on with Internet marketing these days.

So, how can we do better? And more important, how can we be more profitable without devoting inordinate amounts of time to education and review? Here are a few handy tips to follow:

  • Once a quarter, spend a few hours reading about the Internet marketing subjects (like SEO or PPC advertising) that are most important to your company
  • Pay attention to what you hear web designers, other marketers, or even teenagers talking about since it could be the “next big thing”
  • Ask yourself from time to time whether your Internet marketing seems to be accomplishing its most important task: attracting qualified buyers and turning them into leads or customers

Being out of practice when it comes to Internet marketing is understandable, but it’s also important that you don’t waste time and money that your company could be using more effectively elsewhere. Why not talk to the staff at CAYK® today to see if we could help you grow your business over the web?