Some digital marketing tools and practices can be a bit complex and prone to inaccurate assumptions. Google AdWords is a good example, and the issue of its effectiveness in particular is something we think is worth talking about! The Assumption When speaking with potential clients, it’s quite common for us to receive requests for marketing
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Considering how significantly practices have changed, the marketing landscape certainly isn’t what it used to be. So how exactly did we get from the earliest billboard ads in 1867 to the latest infographics in 2015? Let’s look back on how things evolved and what this can teach us about our practices today and in the
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