Internet Marketing

Is Marketing Automation Right for You?

If your company simply adopted every single marketing tool that popped up on the radar without learning about it first, it would probably do more harm than good. The first step is always to determine if and how a new resource can get you results. Let’s look at marketing automation.

Loads of Leads

One type of business that can really benefit from marketing automation, regardless of the industry, is one that has a very high number of leads. In theory, being in this situation may seem more like a dream come true than a problem. However, a high volume of leads doesn’t do you much good if you can’t manage them properly. Determining lead quality when you have hundreds or thousands to deal with is a task that gets exhausting for any sales team. Marketing automation can help you develop a more coherent pool of potential clients by bringing the right people into focus, categorizing them, and streamlining how you connect with them.

Uneven Lead/Client Ratio

Let’s say your company is having trouble maintaining a healthy ratio between potential and confirmed clients. This means that you’re getting things right with the way you’re approaching your website and your inbound strategy. The community is paying attention to you, but you don’t quite have that extra something to turn them into eager customers. Marketing automation can save the day here as well. Custom email campaigns directed to your leads depending on their interests and behaviour, as well as highly relevant landing pages, can really win over those potential customers who are on the fence.

Still Working on It

A lot of business owners out there are in the early stages of building their company. A sophisticated tool like marketing automation may seem out of reach or irrelevant if you’re still getting things going, but you’d be surprised how accessible it is and how much it can do for you. Not having very many leads to go on can be very discouraging, but marketing automation is perfect for addressing this obstacle. It simultaneously enhances and complements your inbound strategy by targeting the right people with the right information, drawing them to your site, and securing higher quality traffic. No business should go without it!

Which of these categories does your business fall under? Like any good tool, marketing automation is flexible enough to meet a diverse set of needs. You just have to find out what your challenge is and build a strategy accordingly. Give us a call at (403) 456-0072 to learn more!

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Is MA/CRO by CAYK More Than Just a HubSpot Subscription?

Our marketing automation service MA/CRO is one of our proudest achievements, and something that can help any business in countless ways. If you’re aware of the services offered by HubSpot, however, you may be wondering what the difference is. We’d love to show you!

Basic Principles

There are some concepts to know before you can tell the difference between a good marketing automation service and a great one. For instance, there’s the workflow, which is essentially a set of automated marketing actions that take place in response to a given action or condition. If a lead or client engages with your business online in a certain way, actions like automated email campaigns will be triggered with maximum relevance to the nature of their engagement. Also bear in mind the importance of nurturing your leads, or in other words, sustaining their interest in order to bring them closer to becoming a client.

Understanding Hubspot

Let’s run through HubSpot’s marketing automation offerings. The company operates on a subscription-based platform, which allows businesses to utilize marketing software toolsets at varying monthly rates. One key element of these toolsets is marketing automation. Like many other forms of marketing automation software, those offered by HubSpot give marketers what they need to build and implement workflows, design email campaigns, nurture leads, understand their behaviour and interests, and other more complex aspects of the process. If it sounds like a lot to keep up with, that’s because it is.

Going Further with MA/CRO

Like HubSpot’s tools, MA/CRO allows a business to develop insights into the behaviour of leads in order to design automated actions that get results. It also goes several steps further. HubSpot provides software, but they don’t work closely with your company to understand your goals and your client base. They don’t take care of the technical stuff for you, and they don’t strive to maintain a consistent schedule of 90 day assessments to keep you on track. This collaborative relationship is the secret to a successful strategy. It allows you to focus on running your business while we implement the tools and help you grow!

What do you look for in a marketing automation strategy? If you want to bring in new clients, keep them loyal, and give them a high-quality experience, software isn’t the only thing you need. Call CAYK at (403) 456-0072 to find out why our personalized approach gets the job done!