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Online Marketing

How Agile Marketing Plans Change Over Time

If you have spoken with a member of our team lately, you have undoubtedly heard quite a bit about our agile marketing strategy, which changes and adapts over time to meet your ongoing needs. For some clients, that sounds wonderful in theory… but how does it work in real life?

Here are two quick examples of the way that an agile marketing plan might shift over time:

A company might transition from building online opportunities to maintaining a top position. For instance, it may take months or years to reach one of the best positions on Google for a particular search phrase or term. Once you have that position, though, your focus might shift from passing up your competitors online to maintaining your lead over them – a subtle but important distinction that involves a new set of tools and activities.

The marketing plan could evolve to reflect new tools and best practices. Only a few years ago, search engine optimization was considered the biggest priority for any online marketer. Now, social networking is almost as important, and there are other factors (like mobile web design) that need to be accounted for as well. With agile marketing, you don’t have to worry that your marketing plan is going to be out-of-date, because you can naturally adjust your mix of products and services during regular meetings with your design team.

When you really consider it, agile marketing is almost always going to be a great thing for any organization, because it allows for the kind of natural evolution that takes place when you aren’t tied to a specific set of contracted activities.

Want to learn more? Get in touch with us today and take the next step.

Categories
Featured Social Media

Why More Companies are Getting Help With Social Media… and Why You Should Too

An informal study of the Calgary job market shows that major corporations are posting openings for positions in social media marketing roughly once every two or three days. That’s a lot of new jobs, and it’s a pretty good bet that 2012 will see this trend pick up even more, even in the face of an uncertain economy.

Bigger companies are hiring for social media because they can sense that major changes in online marketing are here, and they aren’t going away. In other words, it just makes good bottom-line sense. While you might not need a full-time social media marketing person or community manager, you may want to consider looking for some outside help managing your profiles and messages.

Here are just a few of the things that a strong social network marketing presence requires, and how a good community manager can help:

Quick feedback and two-way communication with customers. Social media sites are all about conversations, not broadcasted messages. Having a professional look after your updates ensures that you never fall behind and miss out on opportunities.

Focus to stay on message and communicate clearly with buyers. Likewise, it can be easy for business owners and executives – who have busy schedules – to stop posting to their accounts, or fall into the trap of commenting on the weather, dinners they recently had, etc. Because you need your messages to be relevant to buyers, it makes sense to have a community manager keeping you on time and on message.

Monitoring to see what people are saying and to look for conversations and opportunities. There are a lot of potential buyers on social media sites looking for companies like yours. To find them, however, you have to be paying attention to what’s going on. Most of us don’t have the time to keep up on these sorts of things, which is why a community manager can be so valuable, if only to help you spot new chances as they come up.

Looking to get helpful social media marketing and find more consistent results? Talk to the team at cayk – we have community managers and social networking experts that can help you get more from Facebook, Twitter, and LinkedIn.