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Website Development

What Makes a Business Website Mobile-Friendly?

Mobile technology has revolutionized the way that consumers get the products and services they need. Expectations are higher than ever, and every business needs to stay mobile friendly if they want to compete. So what exactly makes or breaks the mobile-friendliness of your site?

Design & Usability

One key factor determining the mobile friendliness of a website is how usable it is for mobile users. Your site’s ability to adapt to the dimensions of the device (also known as responsiveness) is only one part of the picture here. The mobile-optimized layout of a site must be designed to account for the specific demands of mobile browsing. Larger buttons, precise text formatting, and streamlined navigation architecture are just a few examples. If your mobile site isn’t properly designed will all of the right elements in mind, 57% of visitors will not recommend your business. Mobile users are expecting a smooth experience!

Technical Factors

Of course, there’s more than just surface-level design to consider. A variety of technical and backend factors can add up to affect the mobile friendliness of a site. Viewport meta tags, for instance, are crucial for ensuring that your site is responsive to the dimensions of the user’s device. Meanwhile, page load speed has a considerable effect on bounce rates. If your mobile site takes more than three seconds to load, 53% of your users will leave. Everything from your use of images to how you implement JavaScript and CSS will contribute to this. Finally, using Flash on a mobile site is a big no-no, since it’s not supported by Android or iOS devices.

Mobile SEO

Since 2015, Google has given increasingly more weight to mobile friendliness as a ranking signal. In fact, over the past year and a half, their system has begun to index mobile sites first and their desktop counterparts second. In other words, your mobile site has more influence than ever over your company’s visibility and mobile SEO is pretty much non-negotiable. This probably has something to do with the fact that over half of Google searches are mobile. By having a responsive site (the form of mobile-friendliness preferred by Google) that is both highly usable and technically sound, you’ll have some of your most essential SEO bases covered.

When the web design and development team at CAYK builds a site for your business, they’ll ensure that it meets every standard for mobile use and mobile SEO. Don’t miss out on the mobile traffic and conversions that you need, call (403) 456-0072 to mobile-optimize today!

Categories
Website Development

How CAYK Can Help You Successfully Launch Your New Business

The CAYK team has worked with a number of individuals who have just founded their business. If you want your company to be a successful endeavor, starting off on the right foot will make all the difference. We can help make it happen!

Design and Web Development

One of our specialties here at CAYK is in designing the visual identity and web presence of your business. Firstly, every business needs a logo or wordmark. You’d be surprised how much information you can fit into a single graphic that will convey a strong sense of your company’s philosophy and attitude. The same can be said for the design and construction of your website. While our digital marketing strategies will equip your website with everything it needs to succeed as a commercial asset, we will also make it look great and design it so it’s easy to use. Once you’re outfitted with a logo and site, your company will possess a level of legitimacy that helps you stand out from other newly formed businesses.

Branding and Promotional Material

Your logo or wordmark is critical, but it is only one component of a larger branding strategy. We’d love to help your new business establish a unique and recognizable signature characterized by design choices, writing style, your approach to your industry, and more. It’s also important to combine this brand with promotional material that will get the word out about your company. Whether it’s print items or special offers, we can establish a name for you and a wider awareness of what you have to offer.

Reaching Out

Of course, getting things started properly isn’t just about communicating with people through the web and traditional modes of marketing. It’s also about actively engaging with the community. This is an aspect of building a new enterprise that many often forget to make a priority. From sponsoring a local sports team to hosting a fundraiser, there are many possibilities. With our expertise in local engagement and community growing, we’re there to assist in solidifying a mutually positive relationship between your business and those around you. Once you have all the pieces together and all your bases are covered, your journey as a business owner has only just begun!

If you’re about to get your new business off the ground, our team would love to guide you towards success. Give CAYK a call at 403-456-0072, and we can help make your vision a reality!