Your marketing website has a tough job. It needs to attract strangers from all over the internet and convert them into long-term clients for your business. At CAYK Marketing®, we’ve spent many years analyzing the numerous steps a new customer takes between first arriving at a website and reaching out to that business. MA/CRO is the outcome of our effort (MA/CRO = Marketing Automation & Conversion Rate Optimization). Combining inbound marketing, lead qualifying, and client retention, MA/CRO helps to automatically drive web traffic through your sales funnel, and furthermore, it automates client retention, so your hard earned customers continue to appreciate and support your business for years to come.
Whether your business needs to regularly confirm appointments, schedule periodic meetings, or has another common operations task, your business can benefit from automating many simple internal business processes. Internal business process automation helps to prevent the tiny steps from being forgotten. You’re scheduled to arrive at 9AM to perform services for a client, but no one reminded the client, so they aren’t prepared. With our MA/CRO system, as soon as the client schedule their appointment it would automatically trigger an email to be sent to the client to confirm their appointment 1 week before. This is especially useful for businesses, like dentists, who typically schedule appointments months in advance. Automating internal business processes helps to save your business time and keep both your team and your clients on the same schedule.
Through dynamic content, like monthly articles and social media, you’ve helped to build your website’s reputation as a thought leader for your industry. In turn, Google has likely rewarded your business with higher rankings for your industry’s key search terms. MA/CRO builds on the good work you’ve already begun by adding quarterly initiatives to your inbound marketing efforts. Think of initiatives as valuable resources in a variety of media that are used to educate and inform people about your industry. These campaign initiatives are made freely available to your clients and potential leads — but there’s a catch. In order to receive their free download (or sign up for your event), they need to provide their name and their email address.
You invest substantial resources into closing each deal with a new client. MA/CRO helps to automate the daily, weekly, and monthly maintenance every client needs to remain appreciative of your business and services. Through automated emails, you can reach out and maintain important client relationships. This will help your clients feel informed about how your business has already served them and will continue to do so in the future.
MA/CRO is the team of service provides that make marketing automation work for your business. But behind our team are a variety of softwares that offer different solutions and capabilities for a range of budgets. Marketing automation software is as integral to MA/CRO as search engines are to SEO, but just having access to marketing automation software doesn’t mean you’re ready to provide your own in-house MA/CRO service any more than knowing how to navigate to Google means you’re ready to perform your own Search Engine Optimization.