Custom Analytics Solutions
Full Technical Audits
The quality and integrity of a business website speaks volumes about the business itself. Even if it looks good on the surface, your site can have any number of technical and functional issues holding it back. Not all of them are catastrophic, but small problems can add up, potentially compromising your ability to bring in leads, convert, and maintain loyalty. This is why, on top of our web design and development services, we provide comprehensive technical site audits.
We Have an Eye for the Details
CAYK is more than a marketing agency. We also have decades of experience as a web design and development team, and that experience has taught us a thing or two about what determines the success or failure of a business website. While we take a holistic approach to the way we develop marketing plans, we’ve also learned that this big-picture thinking must be combined with a highly refined sense of detail. This is absolutely crucial if you want a site to move like clockwork and support the various marketing processes that depend on it for success. Every aspect of your site, no matter how small, needs to do its job!
To give your marketing website the maintenance it deserves, CAYK’s web development specialists have designed a 300-point technical audit that we use to assess and improve site performance. It allows us to ensure that our clients’ websites are always working to the best of their ability. Here are a few things that an audit this detailed can accomplish for your business…
Improve User Experience
At the intersection of web design and marketing, user experience is everything. If your site has an outdated design, 94% of visitors won’t trust it. 47% of them expect your web pages to load in two seconds or less. Falling short on mobile friendliness will make your visitors five times more likely to abandon what they’re doing on your site. If your contact forms don’t work as they should, you stand to lose countless leads. Missing the updates that your CMS and plugins need can also introduce usability and security issues. These are only a tiny portion of the elements affecting UX, but they all depend on having a site that’s functioning well on a technical level.
Many of the points we cover in our full technical audits will serve to optimize the overall experience your site offers its visitors. The effects of this will go beyond your website itself. They’ll ultimately benefit your traffic, SEO, conversions, content strategy, and so much more.
Maximize Search Efficiency by Page
The technical strength of a website is integral to the success of your SEO strategy. In fact, we carry out dedicated SEO audits to evaluate on-page ranking factors and more. Simultaneously, however, your site must perform at its best if you want your landing pages to help you reach your conversion goals. Part of our auditing process looks at the meeting point between SEO and CRO by evaluating the search efficiency by page. This illuminates how well the search ranking and converting power of a page are working together to help you accomplish your objectives. From there we can determine what the marketing focus for that page should be.
In addition to search efficiency by page, our 300-point technical audits will address web development issues that may directly or indirectly threaten your search ranking and your conversions. Even the smallest details need to work for you rather than against you.
Optimize Security & Privacy
The internet can be a shady place. It’s safe to assume that nearly everyone who uses it is at some point explicitly concerned about the security privacy of their data. These concerns certainly aren’t unfounded; hacker attacks are said to take place every 39 seconds. As a modern business owner, you’re just as acquainted with this concern as anyone else. 43% of cyber attacks target small businesses and no less than 64% of companies have experienced web-based attacks. In the interest of protecting both your business and your visitors, continuously fortifying your site in this department is of the utmost importance.
With CAYK, Your Site Will Never Fall Behind
For business owners and marketing experts alike, there are few things more frustrating than a potentially great business website held down by technical snags. Fortunately, you don’t have to settle for “almost amazing”. As the digital hub of your business, your site can’t afford to fall behind, and CAYK will make sure that it never does. We’ve only given you a glimpse of what our 300-point technical audits can accomplish for you, so reach out to our team to learn more!