While it is true that over the years CAYK Marketing has grown a wide array of technical skills, it is our custom analytics development capabilities that have allowed us to flourish.
You are paying your agency to take care of these aspects of your business for you.
Asking a service provider to report to you the success of the services they are providing is nonsensical. To ask someone to report on their own performance never makes sense. When that person has a direct conflict of interest, it is simply not good business.
Anything less than complete measurability from an objective third-party is no longer enough. Don’t trust a conflict of interest to decipher an automatically generated monthly report. Instead, have a seasoned internet consultant on your side of the boardroom table.