Tag: social media

Keep Your Business Social over the Holidays - Cayk Marketing - Social Media Marketing

Keep Your Business Social over the Holidays

Being social is about more than the content you share on your social media profiles and how many likes or followers you’ve racked up. It’s about engaging with your community both online and off. During the holidays, you’ll find that you have plenty of opportunities to get this right. The People Behind the Brand Many
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Is Your Social Plan Missing You? - Cayk Marketing - Social Media Marketing

Is Your Social Plan Missing You?

These days, it goes without saying that you can’t have a truly powerful digital marketing strategy without a plan for seizing the potential of social media. So what’s the most important ingredient of your company’s approach to utilizing this resource? At the end of the day, it’s you! The Philosophy Behind Social Social media is
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Your Social Media Marketing Options - Cayk Marketing - Social Media Marketing

Your Social Media Marketing Options

When it comes to assembling a successful approach to social media marketing for your business, there are a lot of paths you can take. Because of this, knowing where to even begin can be a bit tricky. That’s what we’re here for! Doing It Yourself One option that many businesses attempt to take on is
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Social Counters - Increasing Facebook Likes - CAYK Marketing - Marketing Company

Increasing Facebook Likes

Do you want to increase the number of people who “LIKE” your business on Facebook? Consider these two relatively inexpensive ideas; 1) A live social counter mounted in your reception area that updates in real-time as your guests “LIKE” your Facebook Page (approx. cost $340 US). 2) Offer Free Wifi to your guests while they
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Why Your Social Networking Plan Needs You

When working with a marketing expert to put together a social networking plan for your business, it can be tempting to let them take the wheel and watch how things improve. After all, we’re here to give you the reach you couldn’t have gotten on your own. However, the best possible results can’t be had
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The Benefits of Investing in Owned Content - CAYK Marketing - Digital Marketing Calgary

The Benefits of Investing in Owned Content

With today’s accessibility to social media, many companies are using native advertising in the form of suggesting Facebook posts or promoting tweets that link to online publications that advertise their services. Often, the content of these publications doesn’t come directly from the company itself. Owned content is a growing trend that promotes the use of
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The Growing Importance of Real-Time Marketing - CAYK Marketing - Digital Marketing Calgary

The Growing Importance of Real-Time Marketing

The digital age of marketing is far from a new trend. We’re constantly plugged into social media looking for current world news and cultural events that will affect our business. Many businesses have already realized that they can take advantage of this constant connectivity. These businesses are utilizing real-time marketing efforts to appeal to both
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CAYK Marketing - Marketing Calgary - 7 Internet Marketing Mistakes Calgary Businesses Are Still Making in 2014

7 Internet Marketing Mistakes Calgary Businesses Are Still Making in 2014

Sometimes, working with Calgary business web design can be a little bit frustrating. Even though we try to teach business owners and executives important lessons about Internet marketing, it’s still surprisingly common to see some of the same mistakes being made again and again. Here are seven of the most prominent and costly: 1. Using old templates
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4 Ways Your Internet Marketing Can Improve Over Time

As the old saying goes, if you aren’t getting better, you’re getting worse. That’s particularly true when it comes to Internet marketing, where new ideas and best practices change on a regular basis. If you want to get the most from your website – and use your Internet marketing plan to actually grow your company instead of
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5 High-ROI Internet Marketing Tools for 2014

In a recent post, we reminded business owners and executives that Internet marketing plans should consist of a lot more than a simple checklist of items to do or try. But, that doesn’t mean there aren’t certain ingredients that almost every business should be taking advantage of. To help you ensure you aren’t missing out on any
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