Tag: social media marketing

Google AdWords 101 - Cayk Marketing - Digital Marketing

Google AdWords 101

AdWords is one of the most important tools in today’s marketing landscape. Every day, it connects millions of users to the products and services that are right for them. Meanwhile, it enables business owners like you to reach the right leads. Here’s what you need to know. The Basics of PPC PPC (Pay Per Click)
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What Should You Implement for Your Marketing Plan This Year? - Cayk Marketing - Digital Marketing

What Should You Implement for Your Marketing Plan This Year?

Now that you’ve had a month or so to pick up momentum, it’s important to remember that having a lucrative year requires getting started on the right foot. Marketing is about establishing actionable objectives, so a look at some key categories should be just what you need. SEO & Content Every successful year in the
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Happy New Year From Everyone at CAYK!

There’s nothing quite like the beginning of a brand new year. With a fresh start comes a chance to revamp your efforts and build a marketing strategy that’s better than ever before. It’s also our favourite time to show appreciation for the businesses we’ve been so lucky to work with! The Importance of Looking Back
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Social Counters - Increasing Facebook Likes - CAYK Marketing - Marketing Company

Increasing Facebook Likes

Do you want to increase the number of people who “LIKE” your business on Facebook? Consider these two relatively inexpensive ideas; 1) A live social counter mounted in your reception area that updates in real-time as your guests “LIKE” your Facebook Page (approx. cost $340 US). 2) Offer Free Wifi to your guests while they
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Why Your Social Networking Plan Needs You

When working with a marketing expert to put together a social networking plan for your business, it can be tempting to let them take the wheel and watch how things improve. After all, we’re here to give you the reach you couldn’t have gotten on your own. However, the best possible results can’t be had
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Tips for Building a Comprehensive Marketing Plan - CAYK Marketing - Internet Marketing Calgary

Tips for Building a Comprehensive Marketing Plan

A successful marketing strategy is essential for businesses of all sizes, but knowing every way in which you should be getting your brand out there can be a bit complex at times. Marketing in the modern era requires a comprehensive approach that takes advantage of every available avenue. At CAYK® Marketing, we strive to help businesses
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The Benefits of Investing in Owned Content - CAYK Marketing - Digital Marketing Calgary

The Benefits of Investing in Owned Content

With today’s accessibility to social media, many companies are using native advertising in the form of suggesting Facebook posts or promoting tweets that link to online publications that advertise their services. Often, the content of these publications doesn’t come directly from the company itself. Owned content is a growing trend that promotes the use of
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What Your Website Wants for Christmas This Year - CAYK Marketing - Calgary Digital Marketing

What Your Website Wants for Christmas This Year

Wouldn’t it be nice if your business website could tell you exactly what it needed to attract more visitors and generate more profits? You’re in luck, because we decided to pull thousands of websites looking for that exact information. And while they might not have told us in so many words, these were the items
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Is Your Calgary Internet Marketing Company Changing With You?

Several years ago, a monumental shift took place in the Calgary web design industry: Companies like ours started realizing websites alone weren’t enough, and began offering bundled Internet marketing packages to clients. Since then, designers and business leaders alike have come to see that it takes a lot of different elements, working together, for a website to be
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