Categories
Google

Why don’t I see my companies Google Ads when I search?

Why clients will not always see their own ads.

Clients want their ads to show up to the most relevant ‘searchers’ during their campaign. The natural response is to open a web browser and start doing Google searches to “check your ads”. If you do this you will decrease the quality score on your ad campaign and your ads may stop showing completely.

Don’t search Google to see your own ads!

If you regularly search your campaign keyword phrases that trigger your ads, but never click on your ads (because that costs money), you will be teaching Google that the ads are not relevant. Google will stop returning the ads in time and you will not see them anymore. Running up ad impressions without clicking on the ads will decrease the quality scores on the campaign and negatively impact it’s overall performance.

Daily budget and cost-per-click may impact your ads showing.

Your ads may stop showing if your daily budget is too low. The campaign cannot obtain more impressions or potential clicks if the daily budget is exhausted too soon.

Location, Location, Location

Your ad campaign will very likely target a specific area. For example, if you want to target all of Calgary only. We can also target areas as small as one area code. If you live or work outside of the campaign location target then you will not see your ads.

What is the best way to see how my campaign is performing?

The best way to understand your ad campaigns performance is to ask your Account Representative for an update. A report will include;

  • Ad Impressions (the number of times your ads have shown in search).
  • The average position of your ads.
  • The “click-through rate” or the number of people who clicked to your landing page.
  • The cost per click and the total cost to date.

If you have any additional questions, please contact your account representative today to book an account review meeting, we’d be happy to further discuss these points. 403-456-0072

Categories
Internet Marketing

The Good and Bad of PPC in 2015

Pay-per-click advertising, through Google’s AdWords program or elsewhere, often leaves newer marketers confused. On the one hand, it’s a virtually instant way to attract visitors to a website, but on the other, it’s not just as easy as writing a few ads and watching the sales come in.

So should you be adding or expanding PPC advertising to your Internet marketing mix? Let’s look at the good and the bad…

The Good in PPC Advertising

There is a lot to love about PPC advertising in 2015, including:

  • The fact that PPC ads and campaigns are incredibly fast and easy to set up. You could have new leads coming to your site within just a couple of hours.
  • There are now more pay-per-click opportunities than ever before, including image ads, social ads, and Google Remarketing.
  • PPC advertising lets you test ideas and target markets very quickly, and without spending much money.

The Bad News on PPC

It’s not all great news, though. There are a few downsides to PPC these days, such as:

  • Pay-per-click has gotten a lot more competitive. You’ll have to work harder to win visitors, and it’s easy to waste money if you aren’t careful.
  • More advanced advertising options mean more time spent envisioning and maintaining campaigns. Expect that it’s going to take a little bit of work.
  • Even though paid traffic still converts at a high rate, some searchers and users seldom click on ads. That means you should supplement PPC with other activities.

So, Is PPC Worth Your Time and Money?

What you probably really want to know is whether PPC is worth the time and money. It absolutely is, but it’s important to get things right if you want your campaign to be a profitable one. Talk to the Google-certified team at CAYK® today to see how we can help you put together a set of ads that gets the job done.