Tag: ppc advertising

Why don’t I see my companies Google Ads when I search?

Why clients will not always see their own ads. Clients want their ads to show up to the most relevant ‘searchers’ during their campaign. The natural response is to open a web browser and start doing Google searches to “check your ads”. If you do this you will decrease the quality score on your ad
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The Good and Bad of PPC in 2015

Pay-per-click advertising, through Google’s AdWords program or elsewhere, often leaves newer marketers confused. On the one hand, it’s a virtually instant way to attract visitors to a website, but on the other, it’s not just as easy as writing a few ads and watching the sales come in. So should you be adding or expanding
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