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Internet Marketing

4 Ways Your Internet Marketing Can Improve Over Time

As the old saying goes, if you aren’t getting better, you’re getting worse.

That’s particularly true when it comes to Internet marketing, where new ideas and best practices change on a regular basis. If you want to get the most from your website – and use your Internet marketing plan to actually grow your company instead of just checking items off of lists – then you need to evolve your approach along with the market.

Luckily, undergoing continual evaluation is a good way to improve your Internet marketing at the same time. In particular, there are four important ways you can make your Internet marketing plan more efficient and effective in the long run:

1. It can get bigger. As you start to be successful online, your business generates bigger revenues from your website and social media accounts. Putting some of those back into your Internet marketing can allow you to do more of the same things that are already working, and accelerate the benefits.

2. It can include more elements. The more successful you are with Internet marketing, the more “wiggle room” you have to experiment with new strategies and tactics. Don’t become complacent with small improvements when bigger victories could be just around the corner.

3. It can be more refined. By the same token, successful Internet marketing campaigns don’t just tell you what works, they also show you what doesn’t work. By cutting the dead weight from each campaign, you automatically reduce costs, make your business more efficient, and free up resources you could use more productively.

4. You can know your customers better. The better sense you have of who your buyers are and what they really want, the easier it is to increase your sales over the long run. Get to know your customers, because they hold the real key to marketing breakthroughs.

Worried that your Internet marketing plan isn’t improving from one month to the next? Place a call to the sales team at CAYK® today and let us show you how we can help.

By David A. West  Join me on Google+

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Online Marketing Uncategorized

Why You Don’t Want a “Checklist” Approach to Internet Marketing

If you were to ask most business owners and executives what they needed in order to be successful in Internet marketing, what you’d probably get from them would be a long checklist of different ideas and techniques.

Certainly, that’s not a bad place to begin, especially when you consider that the best companies attract new customers through a variety of different Internet marketing means. Still, there is a definite propensity for business leaders to mistake trees for forests, and put too much attention on individual tactics rather than the overall effect.

In other words, you don’t want to build your Internet marketing plan from a checklist. Instead, you should have a lot of different strategies you employ to achieve some bigger goal. The difference here is a matter of perspective; in one case you’re simply doing things to do them, and in the other you’re actually using them together to meet your financial target.

Here are a few quick tips for making sure your Internet marketing plan is made up of more than checklists:

1. Ensure that all the elements are working together. You should be targeting the same kinds of customers with each campaign, not reaching completely different groups of prospects.

2. Try to build one campaign upon another. Having consistent marketing messages from one campaign to the next helps you build brand identity and awareness. Plus, it makes all of your efforts more effective.

3. Create Internet marketing plans that get stronger over time. Ideally, you should have ways to move prospects from one campaign to another, so you aren’t losing potential buyers by giving up one channel and turning to another.

When you start taking items off of the list, and doing them just for the sake of trying something new, you miss out on the biggest online opportunities. So, even if your Internet marketing plan started with a checklist, make sure it grows into something more substantial.

By David A. West  Join me on Google+