Tag: internet marketing

hiring a marketing agency

Important Considerations for Hiring a Marketing Agency

Deciding to move your marketing in a new direction always comes with a lot of options and even more considerations. One of the larger decisions comes down to whether or not you rely on a singular professional within your organization, or if you need to outsource your marketing efforts to an established agency. When it
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Take Advantage of Easter with Some Fun Social Posts!

Can you imagine a good marketing strategy without social media? Neither can we. It’s the linchpin of day-to-day interaction between people online today, and it’s especially powerful when you make it fun! Holidays are the perfect opportunity for this, so let’s take Easter as an example. Why It’s Important Before we dig into the specifics
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InBound Methodology Certification

As an important aspect of Marketing Automation, the newest service offered by CAYK Marketing, we’re making sure that our advisors are trained in InBound Methodology. Today, we’re happy to say that yet another of our team members has earned her HubSpot Certification! Congratulations to Dakota on achieving your InBound Certification. Marketing Automation is a passion
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Why Your Business Needs to Be on Social - Cayk Marketing - Online Marketing Agency

Why Your Business Needs to Be on Social

There’s a lot of talk about social media in the digital marketing world, and for good reason. It has revolutionized the way that people, organizations, businesses, and cultures connect with one another online. If your business hasn’t caught on in this department, here’s why it’s so critical. Starting on the Right Foot If there’s one
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Inbound Marketing Automation

Over the past six months, the CAYK team has been busy putting together our newest service offering: Marketing Automation. A part of this process is ensuring that our advisors are trained in InBound methodology. Congratulations to Danielle for achieving your InBound Certification. We believe that Marketing Automation is more than just the software. Certainly, selecting
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Hashtags: Where to Use Them and Where to Rule Them Out - Cayk Marketing - Online Marketing Experts

Hashtags: Where to Use Them and Where to Rule Them Out

It’s hard to think about social media without also thinking about hashtags. Their use has become practically universal across all the biggest platforms. However, they don’t function the same way on all networks and their use is more advisable on some than on others. Let’s find out why. A Little Background Twitter is certainly one
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Marketing Strategy Showdown: SEO or PPC? - Cayk Marketing - Online Marketing Experts

Marketing Strategy Showdown: SEO or PPC?

A holistic approach to marketing means applying a well-organized, comprehensive set of tools to attain your goals, but sometimes a decision needs to be made that will prioritize one method over another. For instance, in a friendly match between SEO and PPC, who would win? Round One Let’s say you want to bring in more
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Google AdWords 101 - Cayk Marketing - Digital Marketing

Google AdWords 101

AdWords is one of the most important tools in today’s marketing landscape. Every day, it connects millions of users to the products and services that are right for them. Meanwhile, it enables business owners like you to reach the right leads. Here’s what you need to know. The Basics of PPC PPC (Pay Per Click)
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What Should You Implement for Your Marketing Plan This Year? - Cayk Marketing - Digital Marketing

What Should You Implement for Your Marketing Plan This Year?

Now that you’ve had a month or so to pick up momentum, it’s important to remember that having a lucrative year requires getting started on the right foot. Marketing is about establishing actionable objectives, so a look at some key categories should be just what you need. SEO & Content Every successful year in the
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Happy New Year From Everyone at CAYK!

There’s nothing quite like the beginning of a brand new year. With a fresh start comes a chance to revamp your efforts and build a marketing strategy that’s better than ever before. It’s also our favourite time to show appreciation for the businesses we’ve been so lucky to work with! The Importance of Looking Back
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