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Internet Marketing

Is Your Business Getting Lost in the Swamp?

Competition is a core part of running a business. Not all industries have to contend with it to the same degree, but if you want growth, you need to stand out. This is a task that seems to be getting harder and harder these days, especially on the web. Here’s how to make it a bit easier.

The Problem

The internet is big. So big, in fact, that even if you’re only looking for leads and clients in Calgary, it will still be pretty challenging for you to stand out from your competition. For those who want their company noticed, the task of gaining Facebook followers and website traffic can seem insurmountable when you have to get your community to know who you are in the first place. You don’t want to spent time and money developing a great website and using your social media profiles only to be yelling into the dark. This is why depending on one set of marketing practices while neglecting others is never a good idea.

A Multitude of Solutions

The good news is that there are numerous ways for you to gain more exposure and visibility for your business. The not-as-good news is that, with so much variety out there, knowing where to begin can be a little daunting. That is, if you’re trying to do it all on your own. If you work with the right digital marketing agency, they will utilize their experience and resources to direct the attention of your community towards you. The key is to choose a team that prioritizes a personalized approach, sitting down with you to determine where your efforts are falling short and what tools and strategies are necessary to beef things up.

Focusing Your Efforts

One of the key ways this is accomplished is through a strong PPC strategy. AdWords is the most common service for this form of advertising, and it’s always best to work with a fully equipped, AdWords certified, Google Partner agency. When members of your community search for key terms related to your industry, having a strong advertising presence on the results page can work wonders, not to mention a display ad presence on other sites. Well-written copy, smart budgeting, and savvy campaign management will give you just the push you need to stand out. It’s well within reach—all you need is a helping hand!

What aspect of digital marketing is your company falling behind on? Your strategy should draw from a diverse palette of tools to form a competitive, holistic approach. There’s no better way to make it happen than to work with a holistic marketing team! Call CAYK at (403) 456-0072 today!

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Calgary Marketing News Company Updates

InBound Methodology Certification

As an important aspect of Marketing Automation, the newest service offered by CAYK Marketing, we’re making sure that our advisors are trained in InBound Methodology. Today, we’re happy to say that yet another of our team members has earned her HubSpot Certification!

Congratulations to Dakota on achieving your InBound Certification.

Marketing Automation is a passion of ours, and we believe it’s important to recognize how it goes beyond the software platform. You need to right people leading and managing the project to draw your audience in.

To learn more about CAYK’s marketing automation service, please visit http://cayk.click/ma

Categories
Calgary Marketing News Internet Marketing

Inbound Marketing Automation

Over the past six months, the CAYK team has been busy putting together our newest service offering: Marketing Automation. A part of this process is ensuring that our advisors are trained in InBound methodology.

Congratulations to Danielle for achieving your InBound Certification.

We believe that Marketing Automation is more than just the software. Certainly, selecting the right platform is important, but it is the deployment of the program that counts. Marketing automation demands a strategy, a content development plan, and proper setup. A team profile will include a project manager, writers, videographers, photographers, and web developers.

To learn more about CAYK’s marketing automation service, please visit http://cayk.click/ma

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Uncategorized

Why You Should Make the Switch to Responsive Marketing in 2014

Existing clients and contacts will already know that CAYK® has been beating the drum on responsive marketing for a couple of years now. As the new year comes into full swing, we are even more confident than ever that this is the best answer for businesses of all sizes to manage their different campaigns.

We hope you’ll make the switch to responsive marketing in 2014, as well, and enjoy a couple of important benefits:

Responsive marketing makes your campaigns adaptable. Is your business the same as it was a few years ago, or even a few months ago? If you’re like most of our clients, the answer is “not really.” That’s because products, prices, and even business conditions change all the time. With responsive marketing, your marketing campaigns can change right along with them.

Why stay tied to a certain set of tools and tactics even if they no longer apply? With responsive campaigns, we help you decide what you need to do to reach customers on an ongoing basis, and then deliver a changing menu of products and services based on what you need.

Responsive marketing is all about results. One great thing about responsive marketing campaigns is that they are driven by results. In other words, we don’t just guess about what you’re going to need going forward, we study analytics and customer feedback to see where you’re making gains, which part of your marketing campaigns could use improvement, and how best to allocate resources going forward.

If you like the idea of getting sharper results without increasing your budget or time commitment, responsive marketing might be perfect for your business.

When it comes down to it, there really isn’t a good reason not to make the switch to responsive marketing this year, if you haven’t already. Why not talk to a member of the CAYK® team and let us walk you through the details?

By David A. West  Join me on Google+

Categories
Online Marketing

Do You Need Separate Online and Offline Marketing Partners?

For a while, after Internet business and online marketing became huge topics, it was necessary for ad agencies, graphic designers, and other creative vendors to distinguish themselves as “online” or “offline.”

But, in 2014, do these distinctions still matter? And do you actually need separate vendors for online and offline marketing? For huge companies with multiple divisions and advertising campaigns, it might make sense to keep separate types of agencies involved. For smaller businesses, though, there really isn’t much need to have separate online and offline marketing partners. After all, it’s really just creating more work… not to mention more invoices.

To understand how and why, here are a couple things to remember:

Having one creative team is generally going to be more efficient. You want your team of designers, writers, and other creative professionals to know your company inside and out, and to have a firm grasp not only on what you do, but also where you hope to take your business in the future. That’s drastically easier to accomplish if you have a single team with just one or two points of contact than it is if you have multiple vendors who are trying to stay on top of your business plans.

The exception lies in specialty campaigns. Occasionally, ultra-specific types of campaigns (such as distributing leaflets in your local neighborhood, for example) are best handled by niche-type companies. Often, however, these vendors can work beneath, or in conjunction with, your established marketing team for best results.

Except in rare circumstances, the best way to balance online and offline marketing is to work with one creative agency that understands what your real, bottom-line goals are. They can help you devise the best strategies for meeting customers, whether that comes over the Internet, through the mail, or in some other way.

By David A. West  Join me on Google+

Categories
Online Marketing

The Three Easiest Things to Change in Internet Marketing

Earlier this month, we asked you to consider whether your 2013 marketing was a success or not, and specifically whether or not you have reached your biggest goals. We recommend that, if you didn’t, you look at different elements of your plan and see if you can find areas for improvement.

You might be wondering what those actual areas for improvement would look like. That’s going to change from one company or situation to the next, of course, but in general there are three things that are usually easiest to change in Internet marketing, and that lead to the biggest changes in results:

1. Your budget and commitment. Although you don’t have to spend a fortune on Internet marketing to make it work, you do have to make a healthy investment, in terms of your budget and schedule (at least initially). Trying to do everything with nothing is rarely a blueprint for success.

2. Your message and sales strategy. Sometimes, you can do all the right things and have them fail to work simply because you’re trying to sell the wrong things to the wrong people. In other words, if your unique selling proposition is out of line with what your customers actually want or need, you’re making things harder than they have to be.

3. The Internet marketing team you’re working with. Of course, it needs to be pointed out that, if the first two elements are in place, the issue might be with your team of advisers. Are they making helpful suggestions for the future? Are you listening to those suggestions?And finally, do you think you could get better advice and guidance elsewhere?

If you’re feeling very underwhelmed by the results you’ve gotten from business web design and Internet marketing in the past, there’s a good chance you need to change at least one of these three variables. Otherwise, you’re likely to end up repeating the same campaigns again and again… with the same disappointing results.

Categories
Calgary Marketing News

Did You Meet Your 2013 Marketing Goals?

December is a good time to take a step back and evaluate all the different parts of your company, and your marketing in particular. By now, you probably have a pretty good idea of whether or not you’re on track to meet your new sales and revenue targets.

So, did you meet your 2013 marketing goals?

If you did, what will you do next year to keep the momentum going?

As you’ve probably already learned by now, what you did to get to a certain point isn’t necessarily enough to keep you moving past it. In other words, even the most successful marketers have to try new campaigns and ideas once in a while. So, if you have a winning plan in place, be sure to identify and keep the elements that are already working for you. At the same time, though, look for areas where you could find a little bit of improvement next year, too.

And if you didn’t, why not?

There are lots of reasons your 2013 marketing might not have gone the way you wanted it to. Perhaps you didn’t have the budget you planned, were missing key personnel for part of the year, or just didn’t execute a strategy the way you had hoped. Regardless of the specific cause, see if you can think of ways to avoid the same pitfalls for next year. No single mistake is ever usually damaging to a business unless it’s repeated again and again.

Although a lot of people like to focus on the creative aspects of marketing, assessing your team, goals, and performance from time to time is one of the best ways to find new directions going forward. Whether or not you are successful with your marketing goals in 2013, now is the perfect time to start looking ahead to bigger and better things next year.

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Google Social Media Uncategorized

How to Track the Deliverables of Responsive Internet Marketing

If you have done business with us recently, then you already know how excited we are to be able to bring responsive Internet marketing plans to so many companies in and around Calgary. One of the things we focus on with responsive marketing, of course, is continual improvement, rather than simply “sticking to what we’ve done in the past.”

In other words, we try to put our attention on the deliverables, rather than the individual pieces of an Internet marketing plan itself. But, what do those deliverables actually look like?

Here are a few of the things we pay close attention to:

Search engine positioning. By adding new content to your website, we help make it more attractive to Google, Yahoo, and Bing. Improving your search engine positioning is an important first step towards attracting more traffic, and eventually more online customers.

Social media following. If people are adding you to their lists on Facebook and Twitter, that’s another outlet for promoting your business and marketing messages. A strong social following makes it easier to find customers and build loyalty.

Email newsletter subscribers. When you have lots of valid, opt-in email addresses on your newsletter’s distribution list, you have a virtually free way to contact thousands of customers, and potential customers, all at once. That makes promoting new discounts, products, and ideas a snap.

Actual new customers. Naturally, keeping one eye on new sales and account openings is important, as well, since that’s the ultimate goal of your Internet marketing plan.

By looking at these kinds of figures, we can get to the heart of responsive Internet marketing and see what’s actually working – and even better, adjust our plans over time if needed. That way, we can always be sure that you’re getting the most for your money, and your Internet marketing campaigns are moving in the right direction.