Tag: calgary marketing agency

hiring a marketing agency

Important Considerations for Hiring a Marketing Agency

Deciding to move your marketing in a new direction always comes with a lot of options and even more considerations. One of the larger decisions comes down to whether or not you rely on a singular professional within your organization, or if you need to outsource your marketing efforts to an established agency. When it
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Is Your Business Getting Lost in the Swamp? - Cayk Marketing - Digital Marketing Calgary

Is Your Business Getting Lost in the Swamp?

Competition is a core part of running a business. Not all industries have to contend with it to the same degree, but if you want growth, you need to stand out. This is a task that seems to be getting harder and harder these days, especially on the web. Here’s how to make it a
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Wishing You Happy Holidays and a Great New Year! - Cayk Marketing - Digital marketing Experts Calgary

Wishing You Happy Holidays and a Great New Year!

2017 has been yet another highly rewarding year for the CAYK team. Not only have we joined forces with so many great new clients, we’ve strengthened our relationships with those who have been with us for years. It’s only right that we take some time to enjoy this holiday moment! A Thank You to Our
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InBound Methodology Certification

As an important aspect of Marketing Automation, the newest service offered by CAYK Marketing, we’re making sure that our advisors are trained in InBound Methodology. Today, we’re happy to say that yet another of our team members has earned her HubSpot Certification! Congratulations to Dakota on achieving your InBound Certification. Marketing Automation is a passion
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Inbound Marketing Automation

Over the past six months, the CAYK team has been busy putting together our newest service offering: Marketing Automation. A part of this process is ensuring that our advisors are trained in InBound methodology. Congratulations to Danielle for achieving your InBound Certification. We believe that Marketing Automation is more than just the software. Certainly, selecting
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How to Create Effective Online Content

Content is the lifeblood of digital marketing. If you have any hopes of keeping your organic traffic strong, it’s all about keeping the quality of your content in tip-top shape. So how does one actually maintain quality control in a dependable way? Let’s run through a few key strategies. Create Something of Value One of
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How to Avoid Pulling the Plug on Your Internet Marketing Plan Too Soon - CAYK Marketing - Calgary Marketing

How to Avoid Pulling the Plug on Your Internet Marketing Plan Too Soon

One of the great myths of Internet marketing is that you should expect to see results very quickly. Granted, promoting your business online can be much faster than traditional techniques like telemarketing or direct mail, but even the most well-researched and engineered campaigns don’t work overnight. This is understandably difficult for business owners and other clients to understand,
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Why You Should Make the Switch to Responsive Marketing in 2014

Existing clients and contacts will already know that CAYK® has been beating the drum on responsive marketing for a couple of years now. As the new year comes into full swing, we are even more confident than ever that this is the best answer for businesses of all sizes to manage their different campaigns. We hope you’ll
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Do You Need Separate Online and Offline Marketing Partners?

For a while, after Internet business and online marketing became huge topics, it was necessary for ad agencies, graphic designers, and other creative vendors to distinguish themselves as “online” or “offline.” But, in 2014, do these distinctions still matter? And do you actually need separate vendors for online and offline marketing? For huge companies with multiple divisions and advertising
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