If you’re a small business owner who has made all the right moves, there may come a moment when you realize that the growth of your company is starting to pick up speed. It’s an exciting time, but it can also be an overwhelmingly busy one. What does this mean for your marketing?
A Transitional Period
There are few things more gratifying than the rapid growth of a business you’ve built from the ground up. All of the time, money, and effort you’ve invested is starting to pay off, and you’re providing products or services that the people in your community truly value. Because of that sense of value, you’ll be taking on more new clients than ever. Along with this influx of new business, however, will come a significant increase in the pace of work at your company, both in terms of the day-to-day operations and also what is demanded of your marketing strategy. Being prepared will help to ensure that you don’t compromise your progress.
How Things Change
Your marketing strategy will change in nature as the scale of your company evolves. The more business you bring in and the greater the visibility you have, the more complex your interaction with your client base will be. More will be expected of you by more people, so you’ll need to double down on your strategy. Your social media engagement will need to catch up with the number of new followers you have, you’ll need some reputation management to optimize your growing presence on review sites, and you’ll have to upgrade your PPC campaigns in accordance with what you’ve learned about your leads. These are only the tip of the iceberg!
Helping You Evolve
When a small business is at the very beginning of its lifespan, finding the funds and resources to build a strong marketing strategy is easier said than done. It’s understandable if you’ve gotten by with only the basics until this point, but you don’t want to go into this new phase of your journey under-equipped. Your top priority should be to maintain the high-quality experience that has earned you your success. A dedicated marketing team can not only help you upgrade your strategy, but it can absorb the vast majority of the marketing workload that has been generated by your growth. This is the best way to keep up the pace and go even further.
If you’ve worked hard enough to see your company grow, but it’s important not to overwhelm yourself by supercharging your marketing efforts all on your own. Call CAYK today at (403) 456-0072 and we’ll make sure that your marketing strategy is as formidable as your business!