With so many different marketing tasks to keep up with in your strategy, things would be pretty overwhelming if it weren't for marketing automation. Some automation solutions are more affordable than others, but thankfully the email campaign service MailChimp has you covered!
What is Marketing Automation?
Like any range of digital technologies, the thing that makes online marketing so powerful is its ability to streamline what you do and bring you to your goals more efficiently. Live chat connects leads and clients with businesses, social media brings communities together in personal and immediate ways and so on. However, when we take this principle of efficiency to another level, we get marketing automation. This is a practice that aims to make certain marketing actions self-sustaining so that you don't need to carry out every little individual task on your own. This can either take the form of automated emails sent in response to a certain condition, or it can reshape the experience of your website to respond to visitors in a more dynamic way.
MailChimp's Automation Tools
You're probably familiar with MailChimp, which is a “freemium” service that has specialized in email campaign management for many years. However, in addition to its email campaign tools, MailChimp has also offered a few other digital marketing tools for advanced paying users. Recently, the company has made its advanced automated marketing features available to those who are using their basic free package. If a customer has left something in their shopping cart without purchasing, for instance, businesses using MailChimp can configure it to send an automated reminder email after a certain period of time. You can even configure more specialized custom automations.
A Helping Hand
Opening up the accessibility of automation tools to its free user base is a significant move for MailChimp. It means that a wider range of businesses will now be able to carry out professional and effective automated marketing tasks that can mean the difference between a lost lead and new loyal customer. People who were previously unaware of this strategy can now familiarize themselves. That being said, it's important to bear in mind that these free features are still limited. They provide an excellent introduction to marketing automation, but to bring your high-tech strategy to the next level, joining forces with a professional marketing team is the way to go!
Marketing automation is just one of many different aspects of digital marketing becoming both more sophisticated and accessible for business owners everywhere. With the combined experience of everyone at CAYK, you can always go further! Call us at (403) 456-0072 today.
