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You're an important voice in your industry. You have the expertise and knowledge that your clients are seekings, and it's time to harness your business's capacity as a thought leader to help with your inbound marketing efforts. With the help of writers, designers, and other skilled, experienced team members, CAYK Marketing® creates unique, campaign initiatives. Each initiative can educate and engage your leads about your industry and draw attention to why they need your services. Initiatives come in a variety of forms from downloadable checklists to monthly maintenance plans, events, and more! Hours of work will go into every initiative to craft something beautiful and useful for your clients and potential clients to consume.

Inbound Marketing Automation

Marketing Automation and Conversion Rate Optimization (MA/CRO) combine to make the most powerful lead generating websites. Marketing and advertising online often puts the greater emphasis on the campaign and forgets the importance of the website or landing experience. MA/CRO shifts the responsibility of performance onto the website, where it belongs.

What is Marketing Automation?

The primary goal of marketing automation is identifying website visitors and gaining more and more information about the visitor until they become a solid contact. This is done through creative initiatives, like producing and advertising a webinar, and highly relevant landing experiences. The landing experience has to address the visitor when they are in a specific moment of need. Highly optimized landing pages will convert more visitors to potential clients.

Quality, Relevant Landing Experiences

Most businesses are already employing multiple strategies to attract relevant visitors to their website. You may be running a paid ad campaign, investing in search optimization, or hitting it hard on your Facebook pages. Ensuring that your website's landing pages are ready to receive visitors and convert them into identified contacts will get you a far greater return from your marketing initiatives.

The Marketing Automation Process = Measured Positive Results

The Process

  1. Complete digital marketing review and baseline reports.
  2. Develop initial marketing automation work-flow.
  3. Develop initial 90 day rollout plan for inbound marketing initiatives.
  4. Commence inbound marketing program.
  5. Measure, test, and optimize the website and, most importantly, conversion rate optimization.

Growth Driven Initiatives

The implementation of inbound marketing automation and conversion rate optimization should be cyclical. Our team works with you in 90 day cycles on strategy, planning initiatives, and growing the conversion opportunities on your website and landing pages. You can think of these initiatives as the worm on the fish hook. We dangle out a complimentary, valuable resource in exchange for an equally valuable resource — information. As each Initiative is completed, they are made available for free to all of your web visitors, but there's a catch. In order to access the campaign initiative, the web visitor will need to give us a little information about themselves, for example, their name and an email address. This transforms the previously-anonymous web visitor into an identified lead. From then on, emails related to the subject of the initiative will automatically go out on a monthly basis providing additional engagement and inviting the lead to learn more by returning to your website or contacting your business. As the lead interacts with the automated emails or your website, you'll learn more about them, increasing the chances that you can convert them from lead into long-term client. As a complement to your current inbound marketing strategy, MA/CRO can help your business grow substantially. People want to do business with brands they know and trust. MA/CRO identifies visitors and turns them into named-contacts. It then automates building a relationship between your business and the named contact by catering to their unique interests and needs for your services or products.

Conclusion Regarding Marketing Automation

Want to learn more about MA/CRO and the variety of campaign initiatives you can use to attract new website visitors and convert them into named contacts? Campaign initiatives may include downloadable resources, presentations, video, online seminars, events, and more! Our senior marketing advisors can suggest which campaign initiatives may be most meaningful for your business and clients as you grow your business through automated inbound marketing. A wise man once said to us that, "activity results in sales." Marketing automation is a program that has to include new initiatives and new activity in order to continue to evolve. Evolve with CAYK on your team.  

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