TRACKABILITY IN MARKETING AND ADVERTISING
Your marketing efforts aren’t just intangible concepts. They have real effects on your business traffic and success, and the best way to connect your business results to your marketing is to track how your marketing program is progressing. With regular reports and account reviews, you can see where your program is headed and learn what we can do to reach your objectives.
You didn’t connect with the CAYK® team so you could have beautiful image ads or witty monthly articles. You came to our Calgary marketing experts because you wanted to expand your business’s brand identity, drive more traffic to your website, or grow your revenue. At CAYK Marketing®, we take the time to understand your business and your priorities, so we can offer strategies that are perfectly suited to your unique needs. We strive to set realistic expectations, and we don’t make hyperbolic promises. Our advisors aren’t going to guarantee miracles after 90 days of search engine optimization or because you’ve invested in a new marketing website. What we do guarantee is accountability, easy-to-read analysis, and full reporting on results.
We Show You the Numbers and Explain What They Mean
As a part of your marketing plan, we may suggest using tools like Google Adwords, Search Engine Optimization, Social Media, and more. We like to incorporate a variety of elements into your online marketing to create a holistic strategy that reaches as many potential customers as possible. Beyond that, using numerous marketing tools provides us with more data about how consumers are finding your business and using your website. This helps our marketing experts remain agile as they precisely pinpoint any problems in your strategy and recommend the right response.
For example, if our search engine optimization efforts have greatly increased the traffic on your marketing website, but you aren’t seeing an increase in sales, you may need to reconsider your website’s content and layout. Are your products and services clearly stated or just implicitly implied? Does a potential customer have to navigate your website to find your contact information?
When it comes to online marketing, we believe that the results speak for themselves. You can invest in a state-of-the-art website and advertise aggressively on social media and Google, but if your bottom line doesn’t see results, it’s just a waste of time, energy, and money. We’re not here to waste your time or money. We want our customers to choose our team because they know we’re generating traffic and great results for their business. That’s why we schedule quarterly reviews with our clients, and we can provide full reports on request at any time.
Are you ready to work with an online marketing company that actually shows you the numbers? Get in touch with a CAYK® marketing advisor, and schedule a free meeting today.