Potential clients often ask us how we compete with the personalized experience of an in-house marketing department. We love this question because it allows us to talk about how our superior service can work for them. Really, it only comes down to two key factors: affordability and convenience. Our services provide a level of depth and professionalism that just isn’t possible when a single individual is handling everything, and we work hard to make sure we are reachable and open for all of our clients. These are only the basic qualities we emulate, but our services offer much more than that.
Marketing managers may appear inexpensive because they are just one person, however this isn’t true. The annual cost to hire a single full-time employee in Alberta is around $35,000 and that is just for minimum wage! By comparison, a marketing manager’s typical salary is around $63,000. This makes it easy to see how having enough staff to craft an effective inbound strategy can add up when hired directly.
It is also important to keep in mind that our clients are not required to monitor our progress, or ensure that we keep on schedule, so there is significantly less time loss from employee oversight. Furthermore, in a situation where a single employee would cost less than an agency it is often at the expense of several campaign features and details. Our team of professionals can offer great services such as marketing automation, search engine optimization, website development, and more without breaking a sweat. All of this is possible with as much or as little involvement from you as you want to contribute, as you will see shortly.
Once a potential client lets us know they are interested in one of our services by visiting our website a member of our marketing team contacts them and sets up a complimentary consultation. We offer a traditional in-person meeting place, but with the help of video conferencing software like Skype, Facetime, and Google Meet we are able to contact clients wherever and whenever works best for them.At the initial meeting, our clients learn about our marketing services and the variety of skills we offer. This process has been designed to ensure that a personal and client-driven plan is created. We discuss the initial website review where we diagnose any potential problems with website design and begin to gather data on user habits to create a picture of our client’s audience. From there we discuss the steps needed for an effective sales funnel, and how we will attract more leads using things like analytics, website design, social media management, search engine optimization and more. Once the initial meeting is over, we begin work on creating the campaign, and our client is given a list of clarifications to help us further hone in on their needs. This meeting is the most involved a client has to be, and as the campaign progresses they will receive regular updates to keep them informed of the campaign’s success. Though we always encourage meeting with our clients regularly to further review historical analytics and plan into the future. Ultimately, no one knows your business better than you do.
At CAYK Marketing Inc. we understand that everyone is busy and is looking for a cost effective solution that they don’t have to constantly watch. That is why we offer competitive rates, excellent customer service, and the desire to get it right, not just get it done. So why not find out how your business can excel with the help of CAYK Marketing by visiting our website, or give us a call at (403) 456-0072.