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A/B/n Split Testing - CAYK Marketing - Digital Marketing Agency - Featured Image

A/B/n Split Testing

May 1, 2021

One of the simplest and most effective ways to boost post-click landing page conversion rates is to use a powerful method of optimization called split testing. What is A/B/n split testing? A/B/n split testing is a scientific method of conducting controlled, randomized experiments with the goal of improving a website metric (form completion, purchases, sign-ups, call-to-action clicks, checkout flow, etc.). Tests are created with a quantifiable goal in mind. Users

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What Is SSL and Why Do I Need it? - CAYK Marketing - Digital Marketing Company - Featured Image

What Is SSL and Why Do I Need it?

April 15, 2021

You want your business data to be secure. Criminal elements want your data to make a quick buck. They put businesses at risk by intercepting communications between a website and its customers; compromising credit cards, stealing identities and looting data. One-quarter of organizations experienced a breach of customer and/or employee data in 2020. If your business suffers a cyber attack, it’s unlikely your customers will feel comfortable to continue purchasing

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Page-Specific Remarketing - CAYK Marketing - Digital Marketing Agency - Featured Image

Page-Specific Remarketing

April 1, 2021

What is remarketing? Remarketing is a technique that involves displaying ads to consumers who have previously interacted with your website or used your mobile app. A remarketing strategy allows you to stay connected to your target audience while building brand awareness. You can remarket through the use of YouTube, Gmail, Apps, display networks and/or search listings. This technique is cost-effective, increases conversions and boosts return on investment. What is page-specific

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Dynamic Search Ads

Dynamic Search Ads

March 10, 2021

Dynamic Search Ads are an ad format that enables you to catch relevant searches based on the titles, frequently used phrases, and product listings on your website rather than keywords. Google’s search engine crawls your website and matches it to search queries closely related to the content it finds. When a user makes a query, Google Ads uses this data to select a relevant landing page and create a clear, relevant

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Weather-Based Advertising

Weather-Based Ads

March 1, 2021

The weather has a large influence on human behaviour, including buying behaviour. Temperature, humidity, snowfall, and, especially sunlight, can affect retail sales. In fact, only the state of the economy has a bigger influence on purchasing! The weather influences the food & drinks industry, automotive, clothing & fashion, travel, hospitality, leisure & entertainment, health & beauty, pharmaceuticals, home & garden, energy, insurance and electronics. A simple example; we buy ice

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Why Brand Ad Campaigns are Important

February 10, 2021

Creating a great product or service is not enough to attract customers. Traditional advertising of your goods/services is often not enough either. Your company needs to build trust to create lasting relationships with consumers which requires a multitude of advertising campaigns. Brand awareness campaigns need to be at the top of that list! Why? Because brand ad campaigns have a multitude of benefits. What is brand advertising? Brand advertising is

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