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How Often Should You Refresh Your Website Design?

March 1, 2019

In the current landscape of digital marketing and web design, every company website has a shelf life. The question is, how far can a site take you before a new design is needed? There’s no single rule to apply for everyone, but these tips should help you determine when it’s time. Look at Your Metrics How is your company’s website doing with regards to lead generation, site engagement, and conversions?

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Remarketing & Retargeting: Why Are They Important?

February 10, 2019

Keeping people engaged with your brand is an ongoing process. Content and social media play important roles in this effort, but two other techniques that every business should utilize are remarketing and retargeting. Want to boost conversions and maintain loyalty? Read on! What’s the Difference? There are some differences to bear mind between “remarketing” and what’s called “retargeting”. Remarketing can refer more broadly to the technique of marketing to a

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Why Your Business Should Review Its Analytics and How We Can Help

February 1, 2019

No marketing strategy is complete without a sophisticated set of analytics tools. Google Analytics, for instance, is one of the most dependable and versatile resources for analyzing and revising your business’ marketing efforts. So why exactly is this such an important endeavour? The Importance of Analytics Reviews If you want your marketing plan to give you the ROI you need, the last thing you should do is work in the

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Optimizing Internal Business Processes with Marketing Automation

January 10, 2019

Countless new and sophisticated tools are becoming available to businesses every day. This is of course good news, but it also means that the pressure is on if you want to stay competitive in your industry. How can marketing automation help to make your company a more efficient one? More Than Just Emails Those who haven’t fully adopted marketing automation may know it as a technology used for email marketing.

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3 Hot Website Design Trends

January 1, 2019

Your website is an opportunity to encapsulate the products, services, and core identity of your business into one distinctive online space. Doing this properly often requires that you stay ahead of the curve when it comes to web design trends. What should you watch out for in 2019? Bold, Creative Graphics These days it’s increasingly popular to use prominent, attention-grabbing text and and large, beautiful images or even background videos,

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