Pay Per Click Advertising
Advertising plays an integral role in how you present your business to the world. It’s been this way for centuries, but the internet age has changed the game quite a bit. Today, you don’t just have to circulate traditional advertisements, you also need to bring web users to your site with carefully implemented pay-per-click ad campaigns. PPC is one of the major pillars of digital marketing, and as such, we pride ourselves in making the most of it for businesses like yours!
PPC is an excellent complement to the other aspects of your marketing plan. SEO, for instance, is known to be essential for organically driving traffic to your website through great content and smart web development techniques. The catch is that tracking its results and progress can take a bit of time. With a strong PPC strategy, you’ll be able to compensate for this beautifully by driving paid traffic to your site and getting immediate feedback on how your ads are performing.
Overall, the sheer value that we can secure for your business with PPC ads is probably their most attractive attribute. If you’re promoting your products or services with great ads, & the landing pages they lead to are working their magic, a single click can become a new mailing list subscriber, a booked appointment, a purchase, or even a longtime customer. Additionally, PPC is a must-have tool for amplifying your voice, as paid search ads can boost brand awareness by as much as 80%. When you have a team like CAYK helping out, it’s a stunningly good deal.
Google: The King of PPC
There are a number of platforms that utilize the PPC model of advertising, including search engines such as Bing and Yahoo! as well as the world’s largest social network, Facebook. However, the most developed and widespread by far is Google Ads (formerly known as Adwords). While search ads aren’t the only way Google helps you advertise, it’s their longest-standing ad system, one that can’t be ignored. Google holds just over 88% in search engine market share as of April 2019, and on any given day, over 63,000 Google searches take place every single second. No business owner should want to miss out on that kind of exposure!
The popularity of Google Ads for PPC is thanks to not only the visibility it offers business owners, but also the tools that come with the service. The analytics and management capabilities of this platform give marketers like us everything we need to run precise campaigns that give you maximum ROI. Seeing that CAYK is a Google Partner and our PPC experts are fully Google Ads Certified, we’re the perfect team for the job! Still, we wouldn’t fully be doing that job if we didn’t help you understand exactly how PPC works in practice.
Social Media Advertising
Let’s say you’re running some great PPC ads with solid click-through rates. You’ve also secured an impressive amount of visibility in search results thanks to your SEO & content strategy. Even your social media strategy is on fire, capturing the attention of your online community. Great work! You’re bringing a steady and substantial flow of traffic to your business website. Is this a magic recipe for the new customers & increased loyalty you’ve been dreaming of? Not quite. Not without high conversion rates, and not without carefully-designed landing pages!